Horse Prairie: How to let users like your website ads

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Do site friends know such a truth, to maintain the long-term development of the site, standing still, in addition to interest, the issue of profitability is also the most important. How to make their own website to make money, I believe you webmaster is "eight, recount". But there is no outside the member fees, product sales, network advertising and other means, and network advertising is in a variety of forms to become a number of webmaster and the preferred site. Today, we will explore how to let users like their own ads, improve the site advertising exposure and click rate.

First, improve the site traffic concentration target users

Why increase the website traffic? I believe we all understand that there is no need to say much. What I want to say is that the website traffic is related to the target user. They are generally proportional to growth. Especially those from the search engine traffic, but also because of the Internet search related information and inadvertently came to your website. After you get the information on your website, if you put an ad next to it, then there is no doubt that these ads will increase the exposure rate. Moreover, the most important thing is that your site traffic, through a variety of reasons to reach your site will always have a part to stay, become your two times visitors, three times visitors, even regular customers. In this way, your site can easily condense a large number of target users in the context of a clear and informative site theme.

Second, the launch of interest ads to guide the needs of users

With the target users, this can only be said to be a very important premise. You see, there are a lot of traffic is very high site, the profit is not optimistic. Of course, there is a part of the reason that there are no good ads to optimize. The deep reason is that the visitor or the user is not aware of your advertisement at all, or you obviously notice your advertisement. That is to say either advertising is not obvious, or advertising is too strong, these two extremes are difficult to improve Internet advertising hits. The best way to solve the problem is to match the content of the advertisement with the content of the website so that your users think that the content of the advertisement is the content of the website. This, of course, requires some effort on the optimization. In fact, in many advertising alliances, advertising matching content has been intelligent, such as Google's advertising alliance. However, this is far from enough, if the ads can be categorized to improve the vertical nature of the site, shorten the distance between the ads and users, advertising will be better, such as the portal through the interest of advertising. In any case, must learn to guide the needs of users, according to the needs of users, advertising to the most needed users.

Third, improve the supporting services to help users

The first two parts are just a basic condition, and if done skillfully, they can definitely make money. But if there is no corresponding Web services, especially advertising services, do a website, do some traffic, put some ads, which is no different from the garbage station. Although it can be a little small, it is not a long-term solution. To allow users to like the site and advertising, but also need to improve the corresponding supporting services, especially advertising services. To the website owner, The Advertiser is the user and the visitor is the user. For all users, need to have an enthusiastic to communicate. In this way, we can get the right of advertisement from the advertisers and improve the sense of trust of the visitors. That's why everyone likes big brands. If the site is often able to put some well-known brands of advertising, its reputation will rise. When the user of the browser because of the content of advertising contradictions or disputes, as an advertisement publisher, webmaster and website if can stand out, fair and impartial for advertising users say a few words, objectively make some reports and evaluation, not only conducive to arouse the user's resonance, but also can produce Love Wu and house effect. Like the site, but also like the ads.

Iv. sedimentation business philosophy to consolidate loyal users

The website must have the goal and the determination which manages the hundred years old shop, this sentence has aroused my resonance. Because before this, I have already decided to read the world business for a lifetime, even the descendants of the endless inheritance. This is a business philosophy. The same reason, as a webmaster to have a business philosophy to build and manage the site, this is not only responsible for themselves, but also for the user. Although I have just built a station with a passion, it is not easy to keep this momentum. After all, in addition to individual professional webmaster, most of the small and medium-sized webmaster is still in a part-time state. If do station influence main business, or time is insufficient, then must consider reluctantly. We believe that any site loyal users do not want to have a good time for their own site, tomorrow will not exist. Isn't there a lot of people who really miss the old stations when the internet was booming? Now some well-known industry stations are mostly from that time started, these sites and stationmaster are worth us to learn. Has the business philosophy, has to do the station culture, has the website brand, has this three o'clock, how worries does not have the loyal user? has the loyal user, what worry does not have the advertisement to deliver? This point, seemingly is not related to the article topic, actually some most fundamental link. In real life is not often some repeat customers would rather buy a century old shop looks slightly expensive but the actual same product?

The wording to this end, found that most of the small and medium-sized stationmaster in the first two aspects did not satisfactory. If we do the third article, we have entered the realm of entry. If you have the final element of the article, the site and webmaster will not be bad! Let us at the end of a brief summary, to please users, so that users like your ads, you need to pay attention to four points, traffic, interest, service, philosophy. Have you done all this?

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