How do small enterprises do one-stop network promotion services?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The latest CNNIC data show that the number of Chinese netizens has reached 384 million by December 31, 2009. 42% of consumers have their own blogs or personal space, 73% of consumers share ideas online, 61.7% of Internet users seek recommendations and advice before buying, and 76% of netizens use online Word-of-mouth as the most reliable source of information about products and services. The rapid development of the network Information Age, contains the unprecedented market space and development opportunities.

Internet users in BBS, blog, real-time chat programs on the dialogue, at any time affect people's corporate brand and product perception, closely related to the profit and loss of enterprises.

In the network information is more and more influential today, how to act, to get the brand and profit win?

Network Diagnostics and detection--detect and identify consumers ' online discussions and views on brands, products and services, and combine the competitive analysis of industry brands to make public opinion analysis of all network communication behaviors of enterprises. According to the results of network diagnosis, the corresponding network marketing communication strategy is tailored to the clients.

Network integration Marketing Communication--Integrate the appropriate network communication tools for customers to create a comprehensive reputation and reputation, so that the brand and product information network to maximize the value of communication.

1 Search Engine Marketing: Use the target customer's search habit, turn the information that the customer wants to spread into the answer that the target customer seeks. At present, search engine advertising has two forms of competitive ranking and natural search results.

2 Network Event Marketing: Hot network topic is the focus of the most attention of netizens, with topic planning to stimulate the network word-of-mouth public opinion, forming a group effect, expand brand awareness and influence.

3 Forum Marketing: Forum is the place to gather accurate customers, the use of the forum to master the right to speak, is the most effective enterprise propaganda position.

4 Blog/Microblogging marketing: Blog/microblogging marketing is the use of blog/microblogging network application form to publish and update the Enterprise, company or individual related profiles and information.

5 SNS Community Marketing: The use of happy net Renren Douban such a community of user resources for development, marketing.

6 Question and answer marketing: Use the network of questions and answers tools (such as Baidu know, Baidu Encyclopedia) for sales and information release.

7 Network Activities: We develop the network activity strategy plan through the group characteristic research, plans the hot topic and carries on the whole process dissemination execution and the management, helps the enterprise and the target customer form the positive interaction, deepens the brand impression, promotes the loyalty. (including network investigation activities, network rating activities, network game activities, network public service activities, network promotions and group buying activities, network collection activities.) )

8 The network news general release: Make full use of Sina, Sohu, Xinhua, net, NetEase, etc. several network media public relations resources, for enterprise customers tailored professional network media planning, writing and publishing.

9 License e-mail marketing: To provide the user with the permission of the e-mail to the target audience through the delivery of valuable information of the licensing e-mail marketing services. We use precision EDM marketing services to help companies or products deepen their relationship with the target audience.

10 Crisis Public Relations Service: for the enterprise's network negative information, we provide the professional monitoring and the hidden service, utilizes the rich network media resources, provides the reasonable coping strategy for the enterprise when facing the public relations crisis, helps the enterprise quickly to emerge from the crisis state.