How foreign Trade enterprises use the website to promote overseas

Foreign trade enterprises to use the website overseas promotion? Foreign trade enterprises in the beginning mainly rely on offline channels to contact overseas buyers, such as the traditional exhibition channels, through large-scale exhibitions, foreign trade enterprises can reach many overseas purchasers. However, after the development of the network, foreign trade enterprises found that the traditional exhibition of such overseas promotion method is too large, using the network channels in a shorter time, less resource consumption to create the same value.

The use of network overseas promotion refers to the use of any network can contact overseas buyers of the channel to promote their own products, ideas, enterprises and other information to attract overseas buyers to contact, and then reach an order.

Today we mainly talk about using the website to promote overseas. Most foreign trade enterprises understand the use of Web sites overseas promotion is through the Business-to-business platform to create a two-level domain name Site page, and then through the Platform for overseas promotion. But after market verification, this model of overseas promotion effect is declining, and the two-level domain name of the Web page is not conducive to foreign trade enterprises to promote and brand promotion, the future of this overseas promotion model will be another kind of web site promotion way to replace.

Discard the level two domain name Web page should be how to use the site for overseas promotion? Very simple, to establish a business of their own foreign trade marketing-oriented website. Foreign Trade Marketing Web site is different from the current domestic majority of corporate websites, most of the domestic sites are corporate brand sites, that is, to promote corporate news, the company profile mainly publicity-oriented website. This kind of website cannot directly produce the benefit, even is helps the enterprise to realize the value. And most of such sites contain a lot of flash animation, the domestic fancy site is not conducive to overseas buyers browsing, seriously affecting the overseas promotion effect. Therefore, Austrian channel China for such a market reality, for foreign trade enterprises abroad to promote the demand for the design of foreign trade marketing-oriented web site-Foreign trade pass.

Foreign Trade Marketing website How to help foreign trade enterprises to use the website overseas promotion? First of all, foreign trade marketing Web site is no longer a simple information piling, or enterprise products of the systematic introduction and display, to ensure that overseas buyers browse to the corporate web site can be the first time clear, accurate understanding of the basic profile of the product, while foreign trade marketing-oriented web site because of its unique framework design and It is easier to be indexed by Google and other search engines, so you can find your site exactly when you search for keywords from overseas buyers. Foreign Trade Marketing site in addition to the search engine for the collection, but also for the convenience of overseas buyers browsing habits, the site set up a sound navigation system and clear product purchase process.

In short, the foreign trade marketing-oriented web site in the context of network promotion led to create more conducive to foreign trade enterprises overseas promotion, especially the use of the Network for overseas promotion of the important way to use foreign Trade marketing web site for overseas promotion will also be the next ten years foreign trade enterprises to promote the main way abroad.