How I will be the conversion rate of the company's website to achieve more than 30%

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Feng Yaozong Blog is not very understanding, can recognize Feng Yaozong main reason is he enrolled in our school PHP training, at the same time I have a private and Feng Yaozong have had cooperation, that is to cooperate to create our agency website conversion rate. The first time with Feng Yaozong, he said he was doing online promotion, aroused my thoughts on him, and finally we successfully used a half a month time to the site's conversion rate increased by 30%. Here's what we've defined in our partnership.

The first step: Students QQ extraction

Operation is very simple, the use of QQ Cloud Marketing website visitors QQ number, software is also recommended to me, Feng Yaozong, where the students QQ, do not use the company name or corporate avatar, here I use a related student QQ number, and is a female student. If you use a company logo or two-dimensional code to do avatar, and then the name of the company to use the name of the customer service, others see is the small ads, nature will not add you.

Step Two: Indirect transformation

Every day I can add about 80 student numbers, of course, and do not directly to their advertising marketing, but disguised as students, QQ, QQ blog marketing, added I will update every day on the basic knowledge of PHP, let these new people understand, At the same time let these new people feel that my QQ space is valuable. When I come here, many students will treat me as the teacher of the students, some will be directly to me to chat and even information about my problem, in the chat, we will recommend our training institutions of information, and I will talk about how the training institutions. At the same time, you can also learn whether the student is now suitable for learning PHP, such as money, time is allowed. When all aspects meet, then I try to use the enterprise QQ number to add its QQ.

Step Three: Direct marketing

Finally can add to the enterprise QQ people, transformation can be successful, because in the first marketing, we carefully analyzed to the student's qualifications and students want to learn the desire. Then how should direct marketing, of course, is not on the QQ to pay their payment, but they want to come to our institutions for free lectures, and free gift value of 1000 yuan system courses. How, to hear such a remark do you think it is worthwhile to have a free visit. 99% of the time will come to understand.

Fourth Step: Indirect transformation

When students come to our organization, we will first introduce our Organization's corporate strength, training model, training out of the cattle and New teacher, after the introduction, we will take students to listen to a section of the most basic courses, and then look at the students say, of course, can directly reach the deal is not said, and some students want to transform, Then we will receive 1000 yuan in the course, and students to book a bit of the way to let students pay a deposit, even if it is a price of 100 yuan. At the same time this deposit is able to be counted in the tuition fees, many students think it is worthwhile, there are many students will think that listen to the teacher hard introduction, and can receive the course also listen to a section of the course pay also should be. After the students paid a deposit of 100 yuan tuition, we laid the basis for the identification of the latter step, also explained that the students to enroll the possibility of reaching 99%. First of all, the student will not sign up for another institution. Second, there are 100 yuan pricing at the same time there are courses in hand, do not we urge, the possibility of a very high.

Fifth Step: Successful transformation

Most of the students pay 100 yuan will be directly enrolled in the class, there are a few will not enroll, this time I plan to do 100% conversion. Students do not sign up for nothing but two questions first: Price pressure, second: teaching problems. The opposite of these two problems, know the principle of not conversion, we can directly to the students to call to explain our Organization has the first employment after the payment activities, or installment activities. Quality is problematic, then we can try to use the initial QQ and its communication or space marketing, by his and paid 100 yuan tuition in the case and teachers to take out our training, then transformation is a very simple thing.

Summary: According to this calculation, 100 IP can add to QQ number can add to 98 QQ number, there are 80 QQ numbers are intended to train, can impress 50 people, can add to the enterprise QQ number above 40 people, can call our school has 35 people, the final conversion can be obtained 30% Above。 We look at the proportion of new and old visitors to our website, we obviously know our conversion rate.