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Local sites because of easy to operate, easy to promote, user loyalty is good and by grassroots owners like, however, most local sites reached the peak in 32 years, and then will encounter bottlenecks, has not developed, and even the situation of the destruction. Today we will analyze the problem.
We know that the root of the site is to condense the user, the user's development is the fundamental, but for the local site, the user has a certain limitations, the user relationship is also relatively narrow. So it is critical to correctly locate the target users of our local sites. How to find our potential users? What are the target users of local sites?
Generally established a local site's main user direction should be young and middle-aged groups. Why is that so? At present, the development of society urges young people to Cosmopolitan, in fact, everyone will have a deep feeling of homesickness. Create a part of the outside of the district to retain the outside of the floating people. And the most activity of the young people who go out to work is almost the Internet. Setting up an online home for them is also a factor to consider. The second is the middle-aged group, this part of the people basically have a certain career in the local, how to do and their total surplus is worth thinking about. These two groups are the core users of local sites, however, there is a problem, that is, after all, young people in a place to stay, those enterprises without long-term interests will slowly lose, how we should look for potential users is the key.
A place of people after all is limited, but also to their own home although there is a special feeling, but not dull, so we must look for new "business opportunities." Here, the Guardian only publishes his own opinion.
One: Make full use of local enterprises. Since someone is out to work, does someone come to work in our hometown? This particular group lives in our city, and for here they are unfamiliar. Webmaster Friends are advised to engage in a number of targeted activities, to inspire foreign friends to local love, but also in their minds to establish our brand, why not?
Two: Open the potential user relationship. The advantage of love is the character of everyone. Why don't we go to learn the paparazzi, which mall to promote, which street news. These are probably the most concerned things.
Three: Seduce our neighbors. In this, Guardian said neighbor refers to neighboring towns and villages. We use our own unique way to promote our brand, can be local special people and things. Everyone will have a fight, your neighbors are also secretly competing with you, so why not turn them into your users?
Four: Hype. This point we should understand that the use of news events hype is only short-term, there may be a certain number of users, but less. can use celebrity hype. Remember online before there is a hype: Li Bai's hometown. You can go and see what other people are doing.
Local sites relative to other categories of sites exist in all aspects of the advantages of early development is rapid, the latter is basically easy to fill, and actively to explore new users is necessary. Here are three major categories worth our consideration: foreign users, like the Joneses neighbor, not qualitative users.
We have been talking about the user is the key to the site, how to develop the target users, mining new users have been discussed, as to how to turn these users into your loyal users to see your webmaster friends to implement their own.
This article is written by Guardian Longshin, there is no place also please criticize correct. A5 starting, station a row of http://bbs.zhanyipai.com forwarding. Communicate with each other and make progress together.