How should the hospital website be promoted?

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This article source: Changsha Network Company

Changsha Hospital site Dozens of large and small, the use of the site to attract patients have become the indispensable way for these hospitals, thus a shift from the outdoor media to the network advertising war has intensified.

Large hospitals rely on rich capital advantages, a large area of network advertising, Baidu Promotion, Google, medical portal, talent network and other types of portal information station. numbness of the competition, not only did not bring significant results to the hospital, but make the annual network promotion costs more and more, some hospitals, especially small and medium-sized hospitals, has gradually faded out of the Changsha network market this platform.

Should the hospital do the network promotion?

The answer is yes, it should be!

Network promotion compared to outdoor media advertising, has the absolute advantage of price, a TV advertisement, may be one months millions, and the network promotion, may not spend a year so much expense. Two ways to promote the results are one: to enhance the visibility of the hospital, so that more patients to hospital visits. Why do many patients like to get in touch with the hospital by telephone or network first, do some simple consultation first? Because in everybody's opinion, the hospital is like a luxurious tanker, enter is high consumption, even some hospital hangs a number to want dozens of yuan. Gradually let people have a sense of fear in the hospital, less than million must not go into the hospital, small diseases are directly to the pharmacy to buy some medicine or to small out-patient treatment. The hospital website provides the illness consultation, may for the patient first carry on a free preliminary consultation, can close with the patient's distance, especially those who have the awkward condition patient, is a very good exchange platform, the hospital website promotion, has established a connection patient and the hospital side Bridge.

What functions should the hospital website have?

1, the overall beauty of the site

The site is like a hospital image, is to want when you see a garbage station, even if the other side is a global top 500 enterprises, also have to let you have a trace of doubt. Especially for those first-time visitors, the site is the hospital in the eyes of the first impression, a beautiful generous and warm station, often can get the patient's pro-Lai, suggested that the hospital site in the main color selection of light tones.

2, the professional nature of the website

Medical care is a specific industry, and the word "professional" is the industry's most important, professional medical team, professional equipment, professional spirit and so on. Extended to the site is exactly so, to objects and people, so in the hospital website construction and information to add, to firmly grasp this point. The construction of hospital website should have three qualities: a rational, concise and professional.

3. Comprehensive website

Visitors to the hospital website can say that more than 80% of them are patients or potential patients (not sure if they are ill). A full range of services to enable these visitors to get good help. Recommended website has the following functions: Online consulting system, hospital address inquiries, professional network guidance. Allow patients to first through the online counseling system and professional doctors to consult, and then further communication with the hospital, and then the guidance of professional guidance, so in the real world to visit the hospital. Of course, now in Changsha Hospital, more than 70% of the online consultation system is not "dedicated", not that they are not professional, but there is a common problem: network consultants can not consult the platform through the consultation to their own want to understand things, usually not a few words, the hospital side repeatedly put forward to patients directly to the hospital inspection, so , can also call network consultation? Simply call it "the money system." The hospital side is too "responsible", so that they are not aware of such a disadvantage. Take Changsha Hospital. Dozens of, the patient can dozens of choose one, attitude decides everything! I hope the hospital can understand this point.

Then how should the hospital website be promoted?

Here I provide a more perfect strategy for your reference.

1, Baidu, Google promotion as usual, but can reduce some long tail keywords and some less competitive keywords, easy to next SEO work

Why continue to use these promotions? Because these promotion effect is very quick, submits the keyword to be possible in a day the limit, although the expense is big, but can let the hospital see the result quickly, but has to filter the keyword, those competitive words, may retain, because these words do not have the late optimization condition,

2, the timely updating of the website information and the addition of professional more strong information

The hospital should have a professional medical website editor, to update and add to the website information, the proposed daily increase and modification of the article in 5-10, which to understand the use of soft text for speculation and promotion, professional information, not only can enhance the hospital in the eyes of the patient image, but also to increase the probability of the site included.

3, efficient Optimization team

Here I do not recommend that the hospital please some professional website optimization staff full-time to optimize the site. The reason is simple: in the case of Changsha, it can be said that Changsha does not have any SEO training institutions, but also no special professional SEO engineers, SEO, are from some day-to-day work and learning, groping out of experience. So no one dare say so, I am Changsha website optimization in the eldest. At present, in the Changsha market, a more skilled site optimization staff, wages in more than 2500, and optimization is not a day or two can be effective. is a relatively long process, full-time optimization staff, in the wages of this piece, is a large amount of input, and a little, search engine optimization work, do not need you 8 hours a day spent on the work, most of the time, it can be said that there is nothing to do. For an optimization effort, an average of 3.4 hours a day is sufficient. Another point, skilled optimization staff, can not have only one optimization work, even if he took part in the work, no longer to take other business, but before? Some of the previous projects, even if they are already in effect, need to be maintained. So I personally think, if the hospital choose to do seo this piece, please some part-time or outsource this project to network companies, is a good choice.

4, the use of network resources

When a higher weight of the hospital site has been formed, learn to use this advantage, in fact, through a number of reciprocal exchange of resources, you can get a lot of valuable portal site image text ads, text links and so on. Through your negotiations, in fact, many stations can not spend any cost to achieve the effect of advertising. Of course, it depends on your eloquence and means.

Remember a little! The hospital website promotion work, the most taboo website frequently revision. Although the continuous revision can continuously improve the function and effect of the site, but in this way, to optimize the work is the biggest blow. The natural weight and rank of the website in the Internet is harmful and not benefit. The Changsha hospital website is changed about once a year, on the surface looks good, but it is the hospital side does not have a good awareness of this. In fact, many of the hospital site revision work is not the hospital leadership has taken the initiative, most of the hospital in the "borers" proposed, in order to get kickbacks, and constantly someone to the hospital to point out the existence of various "problems", and then convince the hospital side to the website in XXX Network company for revision From the XXX network in the company that get a huge rebate.

5. Network Marketing in all aspects

This is the most obvious part of network promotion. The use of forums, blogs, posts, mail, QQ groups and other publicity work, the use of some paid and free promotional software to carry out publicity and constantly follow up, so as to achieve a certain effect of the promotion, with a better software: Business Express, Blog Wizard and so on.

This has sparked a phenomenon that at present many hospitals, since the appointment to a number of "professional" network promotion staff, hired heavily, thought is the phase of "Maxima", can be found in the end of their daily work is these, yes, this is a network to promote the work of a link, although simple, But it affects the progress of the whole work. Here I want to say is, the hospital chooses the person's time, must measure but the line, do not raise "the Moth" again to "the cockroach".

The above is my some experience, in front of you oneself, if there are some improper places and deficiencies, I hope we have a lot of advice!

Article Source: Changsha Network Company author: Wooth Contact: www.0731w.com qq:745075929 Mobile: 13786187400