How should the optimization staff grasp the traffic and enhance their access depth?

When it comes to the operation strategy of the enterprise station, a lot of optimization staff will only say to do the chain, do rankings, but the enterprise station and the traditional site is not the same, it does not care about the ranking of keywords, it cares about is really come to their own site traffic how many, and ultimately left how much. Do enterprise station can not blindly use data to speak, high ranking does not mean that the flow is good, then in the day-to-day operation, optimize the staff should be how to grasp the flow, enhance their access depth?

Perhaps you will say, the Enterprise station itself professional is relatively strong, want to let users more access to some difficult, simply can't. In fact, this is not the case, because do business station we are fastidious about the accuracy of traffic, since come to your site is interested in the product itself. As for how to really leave these traffic, the enterprise station content strategy may help us. Different content to assume the same responsibility, operating for a period of time you will find the essence of the original Enterprise station is the content of the relevant display.

First, instant content: Establish prestige. The so-called instant content is the optimization staff will be the industry of some important things to present, so that visitors to understand the current situation of the industry. In the promotion of user experience at the same time, let the other side feel our professional, feel that we are always concerned about the development of the industry and therefore adopt a different development strategy. To know how big the gap between the first and second reports for example, last week, Qingdao launched a gaming industry exchange, which exhibited the latest market game and hired a local industry to teach the experience, I think this in the industry must cause a big stir, So quickly edited content and published on the website, the same day was included and the flow effect is also very ideal. The key word is because I was the first to report this website, we obviously more believe that I have more control over the industry than others, micro-letter is naturally built up.

Second, the continuity of content: stable flow. Of course, the industry will not happen every moment of big news, in the absence of hot can write, as operators of us as well as to ensure that the content of the continuity of the supplement. Write some products at home and abroad sales, at present, the industry's development prospects, problems, and even some of the products on the edge of the news can, in a fixed plate regularly updated related content, not for the extra traffic, but to let users know that their site every day there are fresh articles appear, they deserve to pay attention to themselves. For example, I will be on the site to add some computer assembly skills and some related products to identify the authenticity of the experience article, in my opinion, these content is a business station to settle down the fundamental need for our reasonable grasp, and from the point of view of the collection, the longer the content, the better the ranking effect The flow is immeasurable.

Third, the content of the scheme: enhance the value. How to reflect the height of their own websites, highlighting their own level, perhaps many enterprises are want to know the answer. In many operations, business owners tend to mention such a point, how to make their own products than others appear more "tall Mountain", more professional, so that the other side will be attracted by their own strength. And this obviously requires you to work on the content of the programme. Although this content is difficult to grasp and write, but for the market and the user's guiding role is quite obvious. Users can learn from the experience, understand us, and then to promote our products to create a sense of identity. For example, I supplemented the company's 5-year development plan on the website, released the company's values and business philosophy, and with an example of how to share their own in a short period of time to improve the performance of 20, and so on, although not directly related to the product, but from these programmatic conditioning content to see, The reader can clearly understand us more, and then enhance our recognition of the height of the follow-up work is also very helpful.

Its four, actual combat operational content: let a person trust. Of course, for some sites selling valuable products, only a few articles, potential buyers may not fully believe us. And this time we need to take the next part of the strategy. From the background statistics, the practice of the content of the click rate has been very stable and ideal, especially the experience of the exchange plate, the number of clicks, this shows that the actual content can often get more users attention. And how to create the actual operation of the content? I think for different sites naturally have different ways of writing, for the pure sale of products of the Enterprise (industry) station, the actual combat experience is more focused on the use of products, then the content of the emphasis on the use of the former partner distribution, Or the introduction of products in the process of production than others advanced places, so that visitors can from a more profound perspective to examine our corporate strength. And for some of the education and training of the site, in the corresponding section to display their own training success stories than empty talk about the advantages to more practical, in short, different industries, characteristics are not the same, we need to do is based on their own attributes to write the most appropriate content.

Its five, hot content: raise attention. This is a lot of marketing staff like to use the drainage means, but also the enterprise station should firmly grasp a content strategy. Webmaster usually in Baidu search the list or Sogou hot search list to find the heat is relatively high vocabulary, of course, the selected vocabulary heat can not be too high, according to the weight of their own website to set, or optimization will not go to waste Kung Fu. Select a competitive hot word immediately, then the hot word into the enterprise-related content publicity, thus bringing a certain amount of access traffic. Of course, this content strategy can not become the main theme of Enterprise station optimization, but as the means of traffic replenishment, after all, the enterprise station to do or brand and prestige, in the promotion of professionalism on the basis of doing some hot news, improve the user's focus on the most reasonable approach.

For the enterprise station different forms of content writing I gave my own several opinions, hope can help everyone. In addition, I also suggest you in response to the Enterprise station optimization, can not blindly believe that the so-called cold data, starting from the content, to upgrade the reading depth of the enterprise station, for the maintenance of traffic is very helpful.

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