How to accumulate a website repeat guest let it grow green

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Repeat customers, whether we do business or network is a very important issue, no repeat business can only do one-time, also doomed to do not long. Similarly, no repeat customers, the site is destined to rely on a large flow of the platform, the most common only to rely on Baidu. Have their own specific customer groups of the site, that is, a stable return of the site, even if not rely on search engines you still have a group of loyal visitors recommend you, then this site has a certain "inside", there is a bigger and stronger possible.

The internet is large and small web sites of all kinds, but most of the site is not to keep customers, not to talk about what fixed customer groups, most of the visits are the first time the new visitors, most of them will be a glance at the light of the content of their search, and then close the page to leave, also will not come to the second time, How long does this site run? Perhaps your site is now ranked well, users search for a long tail keyword just to find your page, but you take what to retain users? What makes users interested in the next time there are similar problems will think of you again?

Compare each website to a real individual, think of the countless people in the world, if you are a mediocre people do not have any characteristics, walk on the road naturally no one will know you, and no one will notice you, because you are too common, even if there is occasional contact, but only occasionally, Mapping to the site is no feature, you do not attract users to stay behind the characteristics. Then the author here and you share what the characteristics of the site to leave visitors, to build their own repeat?

First: carefully constructed original content

A website is most important to have its own characteristics, the embodiment of these characteristics is the original content, but also original has been countless times to emphasize things, the site during the operation may be something else you can do a little worse, such as color matching, template design and so on, but the content is always the most dry things, Because users come to the site most need to solve their own problems, and each content is the key to solve the problem. Here the author said that the original is not the kind of you casually to write out the content, but refers to the careful original, completely standing in the user's perspective to original, such as an article appeared in a more professional terminology, may be some users will not see, you can put a note or parenthesis, in which to write about its detailed explanation of the specific link article , at the same time in the article appeared related knowledge, can be attached to this section of the article link, so do, users can feel every article is carefully structured, along with your link guide down, the site's PV naturally came up. Don't think it's a waste of time. Search engine and can not see, this is wrong, the search engine will be through long-term statistics slowly find visitors track, is to open the page immediately left, or read a few pages, this can help search engine to determine the quality of the site, so carefully constructed original content, Is the most important development of the website.

Second: Clear site positioning

Site positioning, before we run the site should be fully considered good, consider our customer group positioning in which stage, our customer base to know what to like, the future profit way to choose what, you can say that this site positioning determines the direction of the follow-up site and profit means. Therefore, the site did not do before, fully consider the next positioning is what, once you start to do, do not deviate from the theme, just around the site to develop the positioning to play the industry's excellent site, because of specificity, so excellent.

Third: The template collocation is reasonable

Template Maybe a lot of people will tell you that a new station template is not important, just at the beginning may be so, but when you gradually have a certain visitor when it is not so, a color with a reasonable template will let visitors look comfortable, watching the feast for the eyes, you have not found that the same content, We will unconsciously like the color with more comfortable site to read, this is the importance of template collocation, good color matching is definitely can enhance the site PV, so looking for an excellent art, the site processing, so that the overall tone of the site to meet the characteristics of the target customer group, Don't let the whole page exceed three main colors, otherwise it will look messy.

IV: Constantly updated

It is said that the constant update is not you a week or a few days to remember to update the site, but every day to constantly improve the content, perhaps do not need more, but each content should be carefully, see 1th. If you are too lazy to update only a few one months, but also complained that the site no one to visit, no one likes, then I do have nothing to say, hehe. Also the daily update of the original very tired, but remember, you are doing every original work, are in order to lay a foundation for the future, in addition to let search engines like, but also let users slowly like you, repeat business is so unknowingly accumulated out.

We look at the current survival of the excellent site, which is not a long-term original update, the long-term timely release of content? Carefully observe, perhaps some website color, template collocation and so on looks not very good, but insists on renewing the original content every day, the visitor stream, because this website operator really understood, Content is the core of the site behind the focus.

Finally, I hope this article can bring you some inspiration, to help you do a really can accumulate long-term visitors site, to create an evergreen website, this article original from the emotional log: http://www.rizhi123.com/(log Daquan network), reproduced please indicate the author's copyright, Thank you.