How to analyze and summarize the problems of popularization through bidding data analysis
Source: Internet
Author: User
Baidu bid to promote data analysis, the most important thing is how to find out in our daily reasons:
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1, find the best day and the worst day comparison, excluding the objective reasons for natural days, such as the day we all have a holiday. And then we're going to see where the bottom is at the worst. Layers Peel until some key words are traced.
2, pushing forward from the back:
1 The number of effective resources, but the number of customer service dialogue, explaining the problem of consulting transformation
2 less effective resources, customer service dialogue is also less, the description from the click-Customer dialogue, this section of the problem, the impact of this data factors: the content of the site is not enough to attract customers, customer service dialogue software out of the question, the speed of the site opened too slowly turned off, customer Service Dialog Set guide language is not attractive Website settings and your Baidu bidding originality does not meet, attracted the irrelevant garbage keyword.
3 Dialogue number of customer service dialogues, click relatively few, indicating the accuracy of a single word in the improvement, that is, the promotion of the word is our prospective customer search. and Baidu to promote creative description and the site is very consistent.
4 Click Less, and consumption is high, indicating the price of the key words on the rise. In principle, the consumption is higher than the click, but if less, it will be the previous reason. And the main reason for unit price rise is two, one is the competitive price rises, the other is the quality of the keyword is low.
Baidu bid to promote the data analysis is the focus of late bid promotion management, analysis to find out the problem.
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