How to analyze how competitive your site is in search engines

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As a result of network bandwidth, the number of Internet access increased, such as a series of external environmental improvement, e-commerce in these years of light development, more and more traditional companies began to net, "light Company" concept with the wind. The internet has now become a business must contend for the treasure, and search engine with the precision and flexibility of the characteristics of it has become the best input-output Network marketing platform, search engine marketing (SEM) The importance and the need for increasing.

Whether the website can perform well on the search engine or not, as the best business bearer to help you achieve the set of business objectives, in fact, depends mainly on the size of its search competitiveness. Search competitiveness reflects: the site in a certain period of time, a group of business-related keywords in the natural search results of the comprehensive rankings. Because of their own site changes, search engine algorithm adjustment, competitor site changes and many other factors will make the ranking fluctuation, so the search competitiveness evaluation needs to set in a certain period of time, to set a certain period of time as the observation and analysis of the child unit for long-term comparison optimization.

The impact of search competitiveness is undoubtedly the search rankings, regardless of whether it is linked, included, snapshots or PR, and so on, any SEO indicators you are in the end will be displayed in the final ranking. In short, continuous long-term SEO work is to build your search competitiveness of the work. However, just a single or a few keywords on the high ranking does not indicate that your site has a high search competitiveness, for two reasons:

According to the search engine provider's data, the high search quantity keyword or the hot keyword actually only accounts for the total search quantity 10%, even less, therefore, you can not only focus on a few of those hot words;

If you only focus on a small number of long tail words, and the site is only in these very small number of long tail words ranked high, because the site can only get very little traffic from the long tail word, then your search competitiveness is certainly not high where, through the search engine to achieve the ideal business goals will be reduced.

Therefore, according to the set time period to monitor their business-related keywords, is to build a search competitiveness of an important work, but also need to make a new landing page of the production and set the key words together, and into the day-to-day operation of the website. In other words, to build search competitiveness is a combination of a number of work, but the goal must be clear: let their own site in a group of keyword combination (business core keywords, hot keywords, long tail keywords, etc.) to get value rankings.

How should the value ranking range on the search results page be defined?

According to the data from the Enquio company survey, the 88% report shows that when searchers do not find what they want in the top three natural search results, the searcher scrolls down the page; When the first page does not have the results you want, 70% will enter a new search request. and gradually materialize in the process. In addition, about 25% of the people will be transferred to another search engine, using the same request to search. In this survey also proved to view the second page, the third page, the fourth page of the results of the number of searchers will be decreasing by page. Although research data suggest that Chinese search users have a relatively wide range of viewing areas than American users, not just the top three, but this only means that the 3rd to 10th-place ranking of search results in China is more valuable than in the US.

This shows that the decision search competitiveness of the ideal value ranking range should be 1 to 20, from the Chinese user's search habits, the 30th or 40 after the ranking of the basic can be said not to have the search competitiveness. To build the search competitiveness of the Web site requires a comprehensive assessment of the site search results under different keywords, see an example.

(Query tool: Meta search-Web keywords ranking http://www.meta.cn)

The image above is the result of the ranking of some keywords in the Huajun Software Park in the seven major search engines. Visible in the top 30, Huajun Software Park in the "software download" and other keywords in the rankings are very ideal, Google, Yahoo, search, Bing even has a number of rankings.

In addition to this keyword, in the "ACDSee download", "rar download" and a series of keyword rankings, Huajun Software Park has a good ranking, it is not difficult to determine the Huajun software Park in the "software download" in this category of search requests, with excellent search competitiveness.