How to analyze user requirements

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Any site to be SEO optimization, must carry out user needs analysis, only after the user needs of the site can make our website rankings, because Baidu is not possible to meet the needs of users of the site on the home page. User requirements Analysis of our site optimization impact is very large, it is a site to get ranked an important factor, many people will feel that the user needs analysis is very difficult to do, think that is generalities, in fact, the user needs analysis of a lot of methods, here I simply introduced under the use of Baidu Drop-down box.

If we want to do a SEO site, then how do we analyze the needs of users?

First, search for the word "SEO", Baidu Drop-down box appears in the first word is "What is SEO", this shows that want to understand the concept of SEO is the most users, so in our site content of the SEO concept of the content embodied in the second is the "SEO optimization" the word, We found that the word "SEO is what" the word, the difference between the user needs is not small, appearing in the third is the "SEO tutorial", the user has the need for SEO tutorials, etc., and so on.

Second, the need for in-depth mining and screening, the reason for doing so:

(1) Baidu Drop-down box ranking is determined by the number of users searching for a period of time. This only reflects the user's needs over the period of time, such as the recent disappearance of Ma Hang, a short period of time there are many people to Baidu search for the latest news of the missing horse, Baidu Drop-down box will give a hint, if, after a few years, we go to search for the missing horse, Baidu Drop-down box will also give the latest news of the disappearance of flight, the hint? The answer is definitely not.

(2) in the above picture of Baidu Drop-down box, we are not difficult to find, "sail" belongs to the category of brand needs, the word and our website does not have any association.

(3) See the "SEO Tutorial" The word, we are not soon can think of, what users have to the tutorial requirements, such as the user needs video or documentation, is to 747.html "> online watch or to download and so on."

Finally, we put these needs sorted out, a list of one, according to its importance, so that the user needs analysis is basically completed.

Summary: The user needs analysis is just the beginning of our website optimization, want to get a good ranking just do these are not enough, because the user's needs are constantly changing, which requires us to study the comparison through different methods, so the conclusion is reliable.

This article originates from the Taiyuan SEO blog, the original address http://www.juebaiseo.com/silu/32.html, reprint please indicate the source.