How to apply Millet's "hunger marketing" strategy to site promotion

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What is "Hunger marketing"? First of all, we look at Baidu Encyclopedia of Hunger Marketing Overview: The so-called "hunger marketing", refers to the intention of commodity providers to reduce production, in order to achieve regulation of supply and demand relations, manufacturing in short supply "illusion", the maintenance of higher prices and profit margins, but also to maintain the brand image, improve the This marketing strategy lets the obscure millet mobile phone overnight become many handset lovers ' darling. Then can we learn the success of the Millet mobile phone application to our site promotion? The answer is yes, we can also use the marketing of hunger to promote the site.

But some people start to doubt, if I am a small site, I can not use hunger marketing, because the hunger marketing to success is the premise of the need for your product is not replicable, unique only this one. There is nothing wrong with this view, but this view does not apply to all small and medium sites.

We can also take a look at another example, in Chengdu, Sichuan, four temple South Street, there is no sign of a small noodle shop, the noodle restaurant is not located in the bustling area, but the daily passenger flow is very high. The chef at the noodle Shop said that their noodle shop sold 150 bowls of noodles a day, and it would close at one o'clock noon. This case is a success story of how a small noodle shop has resorted to hunger marketing. Then for our grassroots webmaster How to better use of "hunger marketing" to promote the site? The following author on the well-known Webmaster forum platform for example analysis of its "Hunger marketing" strategy.

For the laggards forum believe that most webmasters have some understanding. In many forums, there are some sections of the outdated forum that do not allow users to post or leave a message, this strategy is a hunger marketing strategy, users need to upgrade through the ranks to enter some special plate post, To upgrade the level you need to actively in some of the plate to be allowed to post or reply, this can be very good to enhance the user's active on the forum.

So as a webmaster in the use of hunger marketing strategy during the period to pay attention to what problems?

1: Your site needs a certain advantage. If your site is just an ordinary site, you use hunger Marketing, users often have no patience, they will directly look for alternative to your other better platform. You need to have their own advantages, such as the laggards forum, we can see in the laggards forum each plate has many experienced old webmaster, this is undoubtedly a big advantage of the laggards. It's still a big attraction for beginners.

2: For their own site needs to be self-knowledge. If a small site, in the accumulation of a certain user, accumulated a certain line of brand awareness on the trade rushed to the marketing of hunger, I think your site must be everywhere. This is undoubtedly a blind, self expansion of the promotion.

3: Pay attention to the circumstances and innovate at any time. For our site, our user tastes can not be the same, we should timely understanding of the user needs of the site, analysis of competitor changes to constantly change the site.

For the website promotion of hunger Marketing we can say is a double-edged sword, the use of good words can be very good to promote and operate our site, but if the use of excessive words may cause adverse effects, causing user's program. I hope this article for everyone in the promotion of their own site to help.

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