How to attract users with gourmet social applications

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In front of the food social application development strategy, small humble people talk about how gourmet social applications to deal with the pressure of the Giants, and then turn the pressure into power and development. On the advice of many readers, little modesty is here to talk about how gourmet social applications can attract users, talk about where to eat, and where they should come from.

How to attract users to gourmet social applications (mind-brainwashing)

Most of the time, people still have ideas before they act. We want to help the food social application to attract more users, it is best to have a mind to brainwash, perfect how to attract users of the idea.

Gourmet social application, social is the key. Finding food, finding friends, and exchanging food can all be solved by gourmet social applications. And since it's a social network, we're able to categorize social relationships in social networks, and the most typical classification of social relations can be divided into three parts: 1, strong relationship: People are very concerned about the 2, weak relationship: People are very thin, like friends, 3, temporary relationship: people do not know each other, but temporarily contacted.

Naturally, many people want a platform with a large number of users to be able to have strong relationships with other users, the vision is very good. Whether it is Tencent QQ, micro-mail or mobile phone SMS call function, many people can have strong relationship with other users, this group of users who use their platform to have a strong social relationship with others, can be said to be their most core group of users, can promote platform development.

But as a vertical social application, you like food, your parents, your most iron friends will like to eat food? Not at all! So it's not realistic to start thinking about building a strong social networking system for gourmet social applications. Small modesty personally thinks, the gourmet social application really must play the pattern in the social relations, the key social relations maintenance and the innovation, should fall in the weak relation and the temporary relationship.

For now, gourmet social applications where to eat food landlords, food store two major functions, can give users a large number of exposure opportunities, so that other users can find other users through these two functions, from the temporary relationship of help type, to the back of each other know there is a character, often weak relationship, We can communicate with each other about food issues.

Gourmet Social application In this way, has been based on the "gourmet" this interest, the establishment of a preliminary weak relationship + temporary relationship to establish a model, but also there is insufficient, for lack of, small modest want to talk about my suggestions for them.

Where to eat "I" can be said to be their user center, many user-centric social networks will be shown here. But as you enter the "I" Channel, you will find that there are concerns and fans on the underside of the avatar. Although Sina Weibo is also a focus and fan of the two copy, but I think the two copy in the interest of social applications, may not be appropriate.

Fans = Friends? Han's fans are Han's friends? Social applications, social relations is the core, attention and fans used in Sina Weibo, the media attributes of the social products, suitable for Sina micro-broad v culture of the popular, the formation of a distinct level of difference.

But as an application of interest, where food social application benchmarks go to eat, there may be room for optimization. Based on the interest of food, "you" and "I" as a platform for users, may have become friends, but on the platform is missing a good friend's birthright, if the fans changed to friends, is not it seems that everyone is more equal?

The above is just a small modest example, for reference only. If everyone to the fans is not equal to the topic of friends noisy, and even the national father-in-law surgery, please tell the national father-in-law I was unintentional! In general, the social innovation of gourmet social application should be in the relationship between weak and temporary, Share content exposure These are the ways to strengthen the relationship between users and users, the star of the Big V-style social model, perhaps should be weakened.

After a lengthy piece of paper, the final battle in addition to the internal product operation optimization and content attraction, the food social application of external attract users to do.

Traditional app Promotion way:

Since it is app application, many traditional app promotion methods are still useful. For example, contact 360 mobile phone assistants, Baidu mobile phone assistant, pea pod and other applications distribution platform, in their platform for food, social classification will be distributed app, set up a preliminary partnership, through the product iteration, the quality of products to choose a platform to start, get the application distribution platform, the focus of recommendation, is to be able to get directly to a group of users.

This way, the current food social application they are all in use, is a gourmet social application of the most common way to attract users.

Offline Activities:

Food is a national level topic, talk about eating in China is even a culture. In the current O2O tide, really to be called on the O2O and online integration. Where to eat? In the color of men and women, University of the King Meal, it big party activities offline, not only to provide brand exposure, through the brand to attract a number of users, but also in the activities of the entire promotional process, attracting many users. This offline activity is being tried by many gourmet social applications.

Social Marketing:

At the moment, no matter where they go or what they eat, their investment in social marketing is not big enough. Although I have tried too many app-joint micro-letters to do large-scale theme events, there are still a lot of trying spaces for social marketing, like social games.

Micro-letters have formed a lot of social environment, many people use micro-letters to do business, do social marketing, branding, and even micro-letter has emerged a lot of successful game cases. Take the recent neuro-cat game, popular throughout the micro-letter, the author saw a platform to quickly imitate a cat similar to the game of the brand implantation, and gourmet social applications in this regard but did not make too big move.

As market competition intensifies, micro-credit-sharing premium content brands can help with the development of gourmet social applications, and if you can use some hot spots to play a bit of new social marketing, this is good for the brand development of gourmet social applications.

Overall, gourmet social applications attract users primarily from internal product optimization and iteration, from the exposure of external product brands and the output of content, both aspects, regardless of the development of the food social application is not a small challenge, but food is a big market, for gourmet social application development, More of these challenges may not be fatal crises, but opportunities for development.

Author: Xiao Qian, qq girl founder, Internet Observer, Micro Blog @ small Mo Shi, micro-letter contact net1996.

Original link: http://www.qqnvhai.com/nvshengshuo/9494.html