How to better plan the network promotion

Network marketing Success or not more depends on the network to promote this factor, network promotion is the key to success of network marketing. With you today to explore how to better plan the network Promotion program, the formation of a truly executable network promotion program? Here are some experiences, small head intelligent bidding software small series share to everyone:


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first, analyze the current situation of network marketing of oneself and competitor


 


known, win. Before doing any network promotion plan, must have a detailed understanding to oneself and competitor. Where are your strengths? What are your competitors? What do competitors do? What do they want to do next?


 


such as: analysis of which media to promote the network, the use of specific promotional methods, the actual effect of evaluation, search included, links, pr value, IP, PV and so on data inquiries.


 


Second, list potential customer groups


 


What are our potential customer groups? Further refinement of the relevant groups, such as age size, sex, quantity, education, income, hobbies, internet habits, etc., according to the habits of the target group to develop network promotion program.


 


third, the Choice Network promotion method and the Strategy


 


according to collect data analysis, determine the network promotion method and strategy, detailed list will use which network promotion method, such as search engine promotion, blog promotion, mail mass marketing, QQ Group communication, Forum Community Post, save write soft text propaganda, activity promotion, network advertisement launch, etc. The advantages and disadvantages of each network promotion method and its effect are analyzed and how to implement it concretely.


 


four, clear each stage goal


 


1, daily IP traffic, PV


 


2, each search engine contains how many


 


3, the external link each stage completes how many


 


4, Site rankings, PR value weight how much


 


5, keyword How many, each search engine rank how


 


6, the network promotion actual transformation customer how many


 


7, Network brand image how


 


Fifth: Work schedule and staff arrangement


 


good plan also needs to have a good execution team, according to the program production detailed plan schedule, control program implementation process, detailed list of promotional activities, arrange specific personnel to be responsible for implementation, to ensure effective implementation of the program.


 


Sixth: Confirm the network advertisement budget


 


Network Promotion Program implementation, there will be advertising budget, through planning control so that advertising costs to maximize the network to promote the effect of regular analysis to optimize the account structure, reduce capital waste, so that the promotion of the maximum effect.


 


Seventh: Effectiveness Assessment monitoring.


 


installation monitoring Tools, data sources, clicks and other monitoring and tracking, to help enterprises adjust the promotion strategy in time. and evaluate the effect of each stage.


 


Eighth: Preparatory Network Promotion Program


 


market is not static, when the plan can not keep up with the changes, it will not be in accordance with the original network promotion program completely carried out. If the risk preparation plan is prepared in advance, it will not be in a hurry when the market changes.


 


2552 Software station that the plan does not change fast, truly executable website promotion program is not immutable, as the network marketing planners should always pay attention to these changes. In response to changes in the market, industry changes, changes in the enterprise real-time adjustment, optimization of their own programs, so that their network to maximize the effect of promotion, good Network promotion program plus effective execution team can achieve their desired results


 


This article turned from the head of Baidu to promote software trial station www.ppctui.com