How to break the problem of marketing website operation

Generally speaking, the marketing-type website distinguishes from the traditional enterprise website characteristic is to have the marketing promotion function, the beginning of the establishment of the station, it is to promote the network as the purpose and starting point, and carry out the whole process of making the site, so that every step, each take into account the needs of marketing functions, so that the site on the line will have the marketing function. User-centric design of the site, user-centric is not a gimmick, but should be a professional vision to examine, what is the most important content, what is the user most want to see, around the user's psychology, through the most distinctive service to meet the needs of users, so that customers like the site, so that users have a sense of trust in the site. We will discuss this issue with you today.

Effective use of online customer service tools. Online Customer Service tool is an effective tool to improve the conversion rate of network marketing. The data show that most of the visitors to the corporate web site will lose more than 96% of their potential users because of their inability to interact and communicate online. Recommend the use of QQ, want, and other online customer service tools, the other 400 phone can also significantly improve the effectiveness of advertising. Use accurate search engine keyword ads. Search Engine bidding advertisement is an effective network marketing way to improve the conversion rate of users. In the analysis of user retrieval behavior and based on the selection of the most effective keyword combination, optimizing the relevance of landing page content, can effectively improve the conversion rate.

One, the profit maximization cannot give the enterprise to bring the benefit, the profit and the Order Enterprise website all is pathological. A truly effective corporate web site should be a lot of profit points, and each page can bring potential customers and orders to the enterprise. Web site construction should be at the beginning of the network marketing concept as the core, build a good search experience and user experience, equipped with "Speed 400 phone", online customer service and other tools, has third-party effect monitoring and tracking, effective use of a variety of means to obtain business opportunities, improve product sales and brand awareness of corporate websites.

Second, the website design style atmosphere Concise, the layout is reasonable and convenient, pay attention to strengthen the user experience when a potential customer visits your site, every subtle detail he browses directly affects his judgment of the corporate brand image (such as the visual effects of the site, the convenient navigation menu, the details of the product, the speed of the site's visit, etc.). How to do a good user experience, customer experience is a measurable indicator, but we have to start from the basic standards of the site: Web site speed, compatibility, security, convenient and clear navigation, easy communication, etc. for the special user group customization, the enterprise website must have the function of interaction and communication and the credibility of the site is extremely important; To have the spirit of sharing, you can see our eight-digit network blog not only write eight digits is to do the corporate website, many of the articles are shared, including business negotiation skills, how to publish efficient information and other articles have been written, so as to achieve easy dissemination, enhance trust, is the highest value conversion rate in Network marketing.

Third, highlighting the characteristics of enterprises, product highlights of any kind of sales we ultimately hope that it can form a good market reputation, so in improving the content of the site at the same time to take into account the brand and product sales effect, when the potential customers visit the site to obtain a new corporate brand information, Your site gives his first impression on whether he will choose this brand is very important.

Four, the embodiment of enterprise specialization hinders the development of China's e-commerce industry is an important reason is the credibility of the problem. It means that a corporate website should be profitable online, must be in the customer's access to your site within 30 seconds to win the trust of customers, network marketing research shows that even a very valuable potential customers, after entering your site 30 seconds, your site has not achieved his trust, then 70% may lose this potential customer. So the corporate web site can be really profitable, the design of the site is also critical.

V. Improve the conversion rate of potential customers according to the investigation, if the site is left only email address, then will lose more than 90% of customers. Im tools, call back, online customer service, customer messages, customer tracking, and so on, are all intended to attract potential customers to make the choice of transformation tools, these tools are obviously necessary to improve the potential of the conversion of customers, so that the first time the enterprise to obtain potential customer information.

Six, online marketing to promote the combination of online marketing services to countless small and medium-sized enterprises spend a lot of money to make good corporate web site, on the shelf, waiting for customers, do not know that customers do not understand the existence of the site. Wine is also afraid of Deep Alley, corporate web site made again exquisite again perfect, if no one knows, also can not create value for the enterprise. If the enterprise website does not promote, it is like to bury the gold in the sand, do not see any light. Corporate web site to promote more ways, the current domestic small and medium-sized enterprises are most often used is business-to-business, business opportunity information release, Baidu Search auction, Google search AdWords ads, as well as advertising alliances and speed to win the media, such as Third-party Professional marketing service agencies.

Seven, regular maintenance update information site must maintain regular updates, in order to constantly attract visitors again, so that potential consumers become customers, if the site is static, is unable to obtain more business opportunities, therefore, the maintenance of corporate website is a website marketing is another important means. It is best to have an app software for customers to download, there is no understanding of what software app is a classmate can Baidu.

We should see that there is still a considerable number of conservative thinking business operators are still in the tangle of how to improve product quality, but there is a word is second-rate enterprises to catch products, first-class enterprises to catch sales, here to remind the business people note: must put the site maintenance work on the agenda, otherwise, You are giving up a lot of business opportunities that are at your fingertips!

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