How to choose a profitable industry for local websites

Roughly speaking, http://www.aliyun.com/zixun/aggregation/9164.html "> local portal site's main revenue industry is real estate, home, wedding, car." From the perspective of possible future excavation, we can try the industry also has education, tourism, talent. These are the experiences that are trying to come out of the conclusion. But knowing the probable conclusion is far from enough, we must find the law of reason.

Why choose the industry? There are three very realistic reasons:

1. Maximize profits. 2001 to 2006, in the local area of entrepreneurial owners are enjoying the industry's opportunity dividend, but 8-10 years later they have a different outcome! Winners, the choice of real estate at present have tens of millions of value, choose the food industry to do 100~200 million has been very difficult. Men afraid of the wrong line, women afraid to marry the wrong Lang, the industry's choice is so cruel.

2, reduce the cost of trial and error. One of the big puzzles of the local portal is that there are lots of opportunities and everything seems to work. What do you do? How do you do it? The cost of trial and error is extremely high between the head.

3. Business safety. Why do red children decline? Why the Guangzhou mother net has been developing rapidly? Seemingly all in the mother and infant industry, the choice of operating point is completely different. The local website chooses the wrong point, the business and the national large-scale website Hedges, an inattentive will be eaten. Small industry is cut off, the field of high ratio is cut, light is bones, heavy is destroyed.

Second, select the key dimension of the industry

There must be several important factors that determine the difference between national and localized. Although seemingly localized services, the public reviews of the business is suitable for national, home business is suitable for localization. A few years ago we all said in a vague way: "Customization, bulk." Then, last year, I added: it must be a large customization service or product that needs to be experienced. What are the dimensions? Try to analyze:

1. Service depth. The deeper the customer service requirements, the more appropriate localization. Such as: Real estate, home, wedding.

2, Profit thickness: The higher the profit margin for local operations.

3, single consumption Volume: For consumers, the list is big enough for him to care, need to see the goods under the list, suitable for localization.

4, customization Degree: The product is complex, only by language difficult to explain, suitable for localization, such as cabinets and other large custom-made household goods.

5, the degree of socialization: poor integrity, need to listen to credible people said to dare to buy, suitable for localization.

6, technical Requirements: the Internet product technical requirements are relatively low, suitable for local websites.

We ignore the factors: local economic development level, media share, team industry, such as professional degree.

What is the logic of the above criteria?

With the public comment on the food and Ctrip hotel reservations, a single value low, profit margin is not high, the product is easy to understand, the merchant service requirements are not much, the technology is clear (which means that the technical requirements are very high). This means that the purchase is easy to achieve through technical means, the volume of business must be very large to be profitable.

What do local websites do? To do services rather than to compete with the big crocodile technology, rather than the local digging ability, not the capital and volume. Take SINA le habitat mode of operation, Zhou Yi has been trying to Rojun the establishment of the real Estate media service model revolution off, because in such a field, the service relies on people to operate, looking for someone, management is never comfortable; in other words, real estate is more like the traditional industry than the Internet. This kind of service industry is the local website suitable localization. Not to scale, relying on technological innovation, very easy to be Tencent like the big crocodile imitation and beyond.

But the local website also has its own advantage: conversion rate is high, the flow does not depend on Baidu, Netizen approbation degree is strong. I use such a micro-blog to define the local site: Baidu is the internet's agriculture, SINA is the internet industry, and the local website is the service industry of the Internet.

Third, from this we summarize the local website Industry selection essentials:

1, market space-decide whether you should invest;

2, mode-determine how you invest;

3, talent-Determine whether your investment can be successful;

4, Money-determine how fast your development.

Finally, emphasize one thing: what is more important than what to do!