How to choose a suitable promotion scheme for small enterprises

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Engaged in network promotion work more than 2 years, in the Enterprise network promotion and learning process, see also learned online about the network to promote a lot of methods, but many methods in the enterprise promotion process, not suitable for the enterprise's own promotion methods. Network Marketing is a systematic and complex project, relying on the enterprise's one or two employees, it is difficult to follow the network on the methods introduced to do a good job of promotion. Many enterprises in the network marketing departments, are temporarily established, there is no professional to promote the staff, and many enterprises in the network Marketing department leader (or supervisor) are not the experience of enterprise promotion. If this situation, the enterprise can not do to promote the work? The answer is No. I contacted the Liuzhou Enterprises, many enterprises are small, and there is no dedicated network promotion team, business owners also did not expect to hire professionals to do promotional work, of course, this also with the business owner of network promotion has not yet established trust.

Network promotion has no effect? From my personal experience, enterprises to do network promotion will certainly have effect. But if companies do not want to spend more money on internet promotion activities, what are the good methods and skills? (From an enterprise perspective, I suggest that enterprises do not spend a lot of energy and time to do their own not good at the network technology, and strive to do their core products, can have a stronger core competitiveness, because if there is no competitive products, network promotion is not necessarily able to help enterprises. )

I from the following three points to promote the method to explain how the enterprise can promote the network to reduce the investment and improve the efficiency of network promotion. The premise is that the enterprise should at least put a person to full-time to do this job, have experience of course good, no experience to give time this employee.

First, search engine promotion: Mainly for Baidu, SOSO, Sogou, 360.

The most characteristic of search engine is quick, the disadvantage is high cost. If the enterprise in the industry, the key words price is not high, I think we can consider this way. In Baidu, SOSO, Sogou, 360 of these kinds of search engines, Baidu relative price higher, can also compare SOSO, sogou keyword price. If the enterprise uses the search engine to carry on the network promotion. We use the following methods in the promotion process to improve the promotion effect.

1, analysis of search engine background, through data analysis, to find cost-effective keywords.

2, long tail keyword mining, the main keyword does bring considerable flow, but also increase the burden of enterprises, we can set the long tail keyword to lower the price of keywords.

3, according to the customer time characteristics of the Internet, to determine the main period of promotion, may be working time, can also be a break time to promote, this will be more than other time to promote a more efficient turnover.

4, customer experience, customers to visit the Enterprise's website, enterprises should be prepared in advance of enterprise and product details and information, the product is best equipped with high-definition pictures, detailed parameters, detailed quotes and so on, so that customers immediately understand the product, customers can not report the need, after a day or two can not get the solution to the customer. In the customer contact method, but also pay attention to the late customer tracking, cooperation is not necessarily the first time on the deal. We through a variety of ways, so that customers on the enterprise, the product is more puzzled, these details of the work of the cooperation to deal with a vital role.

Above four points, just some personal insights, I hope that more friends can communicate together. Second, the website: the main promotion method for SEO, and so on to the 3rd to combine, do these work real enterprises can do their own optimization.

SEO Optimization of corporate website, there are simple and appropriate methods, do not waste more money and energy.

1, the Site keyword settings to be reasonable, you can set up 5 key words, we choose the key words to the next time, how to choose the key words? If the enterprise in the industry, peer competition for large, enterprises can choose 1 Main keywords + 4 long tail keywords. Keyword selection, examples of keywords: "Generators", diesel generators are competing for a lot of keywords, we can choose long tail words, long tail words can be: Region + keywords, brand + keywords, such as Liuzhou generators, Guangxi generators, diesel generators, Yuchai diesel generators. These keyword competition is relatively small, keyword to do up the effect will be faster. can also use the model to do the keyword, I have done a case, make a model of the key words, so that enterprises can receive a customer call every day.

2, the site title set reasonable, add keywords, at the same time, level two page, content page title set as comprehensive as possible, can show the key content of the page.

3, the website renewal, often releases the company news, the Enterprise news, the technical news and so on, but must pay attention to the news originality. The article appears in the website The key words, may make the chain connection, like "Liuzhou seo" "Liuzhou website Construction", these two are the anchor chain connection.

Third, the external promotion: in the Business-to-business Web site, classified information network, industry sites such as websites, publishing enterprises and product information, and the use of QQ promotion methods.

This aspect, you can see what I have written before: how enterprises to do business-to-business promotion? and 31 Network studio related learning materials.