How to choose the right advertising Alliance for novice Webmaster

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Just joined the webmaster this industry, in the choice of ad league often give some so-called CPC, CPM and other forms of advertising is confused, after a period of time to learn to adapt, here in order to let all the same as I just entered the industry novice faster understanding of these forms of advertising, early to make a lot of money, Deliberately in the network to collect all the forms of advertising for everyone to learn, old webmaster Please don't laugh at me, my station listen to rain Xuan is willing to and all the novice webmaster share learning experience.

CPC (cost per Click)

The cost per click is billed per click. This method plus the click-through limit can enhance the difficulty infinitely, and is the best way to publicize the site. However, such methods have a lot of operating advertising sites feel unfair, for example, although the viewer did not click, but he has seen the ads, for these see ads do not click Traffic, the site became a white busy. There are many websites that do not want to do this kind of advertising, it is said, because traditional media has never done so.

CPM (cost per Mille or cost per thousand; Cost per Impressions)

The most scientific way to pay for the cost of online advertising per thousand is how many people see your ads. The number of visitors per visit has become the practice of online advertising. CPM (thousand people cost) refers to the advertising process, to hear or see an advertisement of each person to share the average cost of advertising. This type of pricing is used in traditional media. In online advertising, CPM depends on the "impression" scale, usually understood as the number of times a person's eyes gaze at an ad for a fixed period of time. For example, an advertising video to play the unit price is 1 yuan/cpm words, means that every 1000 people see (read) This advertising video words on the income of 1 yuan.

CPA (cost per Action)

CPA Valuation method refers to the actual effect of advertising, that is, according to the response of the effective questionnaires or orders to billing, and unlimited advertising volume. There are specific definitions of user actions, including the formation of a transaction, the acquisition of a registered user, and so on. The valuation method of CPA has certain risk to the website, but if the advertisement is successful, its profit also is more than the way of the price of CPM.

CPS (cost per Sale)

Payment by sales method. Through the site of the main site of the ads broadcast, visitors to the ad-designated sites to purchase goods or services, according to the purchase amount of advertisers to the site to pay the owner of the cost of the prior agreement. The effective performance is based on the real purchase, and the Commission fee is generally set to xx%.

CPL (cost per lead)

Cpl and CPA can be regarded as the same type of model, its representative is the famous Asian Friends Alliance and Google AdSense Firefox promotion and other products. They are calculated on a per-register or per-download basis. Then CPL and CPA are different, CPL requires users to have a certain degree of activity after registration, the owner of the site can receive advertising costs.

SP (Service Provider)

The owner of the site by visiting users to pull out or send text messages to subscribe to mobile phone or internet business, to obtain high Commission. SP advertisement belongs to the CPA nature.

In addition to the above several forms of advertising alliances, as well as CPR CPP and other advertising alliances, but in the country rarely have this form of alliances. We novice in the choice of advertising alliances do not blindly, because the advertising alliance directly related to our income, to join the alliance must be fully investigated before the waste of resources and energy, and finally fell a failure of the net to earn experience. When choosing an ad league, you can search the Internet for alliance names + cheats or alliance names + garbage, if a lot of negative news, do not do it, personal feeling if you want to insure stability, the best thing is to do GG ads and Ali mother, I listen to the rain porch is now put these two alliances, GG is very good to apply, Ali mother used to be very easy, but now a little difficult, I applied for n times before approving my website. Of course, there are Baidu, but I think the new station is not suitable for Baidu, I put a few days of Baidu ads have not a dime included, a annoyed on the Baidu ads all removed, only left a Baidu search box. Oh, well, do not say, if you feel good on the top of a bar!