How to combine news and advertisement effectively

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

2012 Network has been rapid development, news marketing is not so high above, has gradually been recognized by enterprises and recognition. News and advertising have an essential difference between the two can not be replaced, but there is no natural boundary between the two, such as clever planning, mutual coordination and cooperation, can make the visibility and credibility of the enterprise. In developed countries, some enterprises, as well as consulting planners, are growing at a higher speed and extending their maturity to prevent premature aging. It is difficult for small and medium-sized enterprises in China to establish and perfect professional management mechanism, but pay attention to their career development should not be neglected.

A more feasible approach is to arrange specialized courses on career planning for new employees, and to convey the company's management philosophy to employees, so that they can have a more accurate expectation of their potential development within the company, and know "where I should be" as soon as possible. How do I go forward? " Employees in the process of enterprise work, their superiors and human resources managers to give timely guidance, if the staff feel that the current position is not sufficient news reports and advertising as an integrated resource, innovative enterprise competitiveness of an important strategy to study and practice. such as an American enterprise developed a new color fresh green house. Their intention to install several sets in a residential area, causing strong opposition from local residents, residents believe that the destruction of the overall pattern of the community, and appealed to the court. As a result, the enterprise won the verdict, the company invited reporters to participate. Soon, a lot of media reported this case, and then the enterprise in the media to play a continuous advertising, access to pure advertising difficult to obtain visibility and sales, one success.

In the United States there is also a real estate developers, developed a number of new lighting commercial housing. One winter, they suddenly found a number of new birds living in the house. The project manager keeps the doors and windows shut and immediately invites TV and media reporters to watch the cameras. Soon the news media published a "bird also like the lighting room" news. Then appeared on the television station advertisement of this kind of house, obtained the unexpected sales. Haier in this respect is also a master, remember in the early 90 the People's Daily Blade China electromechanical daily and other media, a large number of reports Haier culture Haier development of new products. Soon Haier in CCTV played a "Haier in good faith to Forever" cultural ads and new product advertising, news and advertising combined to establish a Haier's cultural image, improve Haier's visibility and credibility.

So that consumers buy air-conditioning and so on think of Haier. The combination of good news and indiscriminate speculation is the tomb of the enterprise. The life of the news is authentic, and thus attracts attention. And indiscriminate speculation is an artificial violation of the laws of customer rules malicious production of news stories. So good news and malicious speculation is incompatible. Innovative brand awareness and credibility, to be good with the news media and carefully planned, the news report. But the most important thing here is you. The enterprise should have objective news sources, like the three examples of the USA and Haier listed above, but we must not make false news artificially. For this need to master a "degree". This "degree" is the difference between true news and false news, that is, honest reporting of news and malicious speculation, too "degree" to make the truth into a fallacy. If the false news or the good news with the purpose of not relying on malicious speculation, it must be for the brand to dig their own graves. Qin Qi When the king, produced good news, after advertising, sales increased. But Qin Qi from Sichuan buy bulk wine blending, and out of the actual malicious propaganda hype, finally put himself into the grave. Three strains and other brands have such a lesson.

Popularity and credibility is the brand "chip", as our country into the material surplus and homogeneous era, brand competition depends on the integrity of the intangible assets such as patent and consumer confidence and loyalty to the brand. To this end, improve brand awareness and credibility is the key to build brand, and the key key needs to innovate, in this regard Haier and other enterprises "to occupy the media cheap" for our enterprises to create brand new enlightenment, so that entrepreneurs are eye-opening. "Ah, improve the visibility of the original there is such a free lunch." The author hopes to create a brand of enterprises to establish such institutions, to overcome the "boast" concerns, the courage to actively contact the media, bold "to occupy the media cheap", learn to "eat free lunch", learn to the news and planning ads tied up to create a corporate brand. With its personal talent, the company can make its ' internal job-hopping ' to help it find a more suitable location.

For the best employees, the company can improve the staff's comprehensive ability through more training and proper job rotation, and lay the foundation for the higher position. The construction of the three-level human resource management system can grasp the key points of human resource management, make enterprises more competitive in attracting talents, more scientific in the selection and use of talents, and realize the efficiency of human resource management, and realize the rapid development of enterprise management level and economic benefit.

In addition, due to their own management of the basic staff capacity constraints, coupled with all aspects of the interests of the constraints, enterprises only by virtue of their own strength to quickly build human resources management system is more arduous. In this case, it is a correct choice to push the enterprise human resource management to realize the leap-forward development with the help of the professional consulting organization "extended". Enterprises through human resources management Consulting can not only know the crux of their own, get a targeted medicine, but also allows employees to feel the impact of new ideas, learn new management knowledge and methods.

Article source excellent transit network: http://www.uducn.com/xinwengao/20120809540.html reprint Please specify