How to compete with the old station for the market?

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How to compete with the old station for the market?

In the ranking competition idiotic today, new stations emerge endlessly, but also corpses, a few lucky to survive, but also has a strong impact on the old station market, the Dark horse, this article will try to analyze how the new station to find their own positioning, as well as what strategy to take the competition with the old station, aimed at the new station Webmaster search site positioning and marketing to provide advice

Question one: How does the new website locate its own website and visit the guest group?

The battlefield of the Internet, such as business, the emergence of a new thing must have its irreplaceable factors in the market, if a new things can be easily replaced by other peers, then close the door is only a matter of time, for the veteran web site, if the lack of innovation, and stand still, will slowly be replaced, the rest can only lead to closure. Therefore, the new site positioning and innovation is particularly important.

For content-oriented Web sites, innovation refers not only to the content of innovation, I think the innovation here should consider the access cost of visitors, access experience and so on. The cost of access refers to the amount of time and manpower costs that a visitor needs to read an article, and so on, as I go to the supermarket next door and do not go to the supermarket to buy things ten miles away, people will choose a lower cost way to meet their needs. The user experience is based on access costs, if the user experience is fungible then the number of visitors to the user's access costs will gradually decrease, and conversely, if the user experience is irreplaceable, if the user has a hard demand, no matter how much the cost of access, will not affect the number of visitors, But in the long run, such websites should also be in the user's perspective to innovate to reduce visitors ' access costs, rather than relying on the irreplaceable resources of their own to stop innovation.

For the new station, first of all, positioning their own service groups, from the user experience, according to user characteristics of the layout of the site, style interface, column classification, etc., to grasp the visitors experience without affecting the premise of reducing the user's access costs, such as the opening of a beautiful article can add a beautiful picture, Also, such as each section of the title bold or according to the main colors of the site coloring eye-catching signs and so on, will increase the beauty of visitors reading, but also increase the number of visitors online time.

Question two: What attracts visitors to the new station?

If you were a peddler selling pancake fruit next to KFC, what strategy would you take to attract customers from KFC? Low-price strategies are a viable strategy, and for those who rush to work they tend to opt for less time, so this can attract people, Based on this, we should maximize the user experience to keep repeat customers. For those who want to go to KFC for a chat, we have to do what we can, but not reluctantly, because we don't have the kind of chat environment they need.

specifically to the website construction, the new station must be clear about their visit Guests group positioning and formulate a novel strategy, the use of differentiated strategies to cut into the crowd market, in doing a good job on the basis of user experience to gradually expand the positioning of the population, from small and large, from the subtlety pan. It will reduce the cost of user access to the extreme details, if a visitor to the site, can easily use the site's navigation or search capabilities to find what they need, then he will be happy to use the site again.

Question three: What can the new station bring to visitors?

The most important question that the new station must think about is what irreplaceable things can be brought to the visitors when they are properly handled on other details.

This problem varies depending on the type of Web site, and for the reading site, the user reading experience is the focus, and for the social networking site, the circle of friends and relationships is the focus, and for the forum is a particular resource or feature theme is the focus.

Take a reading site, a highly aesthetic page design will leave a deep impression on the user, this experience is an intangible asset, the specific performance in the data will allow visitors to browse the number of pages and stay time extended, such a site will eventually get the favor of search engines.

The development of social networking sites is less dependent on search engines, mainly relying on interpersonal relationships and Word-of-mouth communication, so you can plan the activities of some friends and topics of interaction, because a circle of friends often have a common topic.

For the forum, the value of a forum is to have a unique and distinct resources, the second is a special theme, Guitar forum can get the latest guitar spectrum and learning skills, in the ebook forum can get interesting e-books, in the film Forum can get wonderful movies, etc. So for the forum content construction is the most important, on the basis of the development of some outside chain strategy, the use of high-quality content and loyal visitors to drive the distribution of the chain to enhance the search engine rankings, to attract more people's attention.

This article by the Fan Encyclopedia: http://www.ggdoc.com/a/fanwenxiazai/Original, reproduced please specify.

Finally, I hope that your friends are healthy and the website is booming.