How to conquer a consumer with a 30-second story

Guide: First tell a story: female writer: I am shocked! The written manuscript was torn by a 3-year-old child. "Friend:" Yo! 3-Year-old already know the word? "It's just a joke, but the key to story marketing is that if your story is boring, even a 3-year-old won't talk to you," he said. 30 second rule, conquer consumer with 30 seconds story, define marketing solution in Information age.
1. First 30 seconds: attention

Everything is difficult at the beginning.

Tell a story, the beginning is the most important.

We are in an era of media overload, information explosion, the shortest possible time to seize the attention of the people will become the biggest winners.

Branson is a great master of story marketing. It can be said that the story he made will capture your eyeballs in just 1 seconds and make you his loyal followers:

Branson once only wore triangular shorts and the American soap opera actress Pamera Anderson in the ads for Virgin Beverages;

Drive tanks into New York Times Square to promote Virgin record chain into the United States;

Flew to New Delhi, riding a white elephant to speak to the Indian Parliament;

Running naked along the beach of the English Channel;

Risking their lives to cross the Atlantic Ocean in a hot air balloon ...

Branson in life is known as the "billionaire who knows how to enjoy life." His "Virgin Empire" has become one of the world's most famous companies, with as many as 224 industries, ranging from wedding dresses and cosmetics to aviation and railways, from entertainment to electronics, to more than $7 billion trillion in total assets, and his legendary stories abound.

2. Second 30 seconds: interest

Branson story marketing, not only with a singular creative grasp of the public's eyes, but also in his ability to attract public interest.

When the Virgin Group was to fly the "spaceship second" test, Branson told a very clever story. It will send tourists into the Asian track, so that visitors enjoy flying and the extraordinary taste of weightlessness. The news of space travel, a press conference in New York, a media reporter blew up a pot, the hands of the camera frequently flashing.

Then Branson launched the "spaceship second" 1:16 model, he praised "spaceship second", "beautiful to suffocate." Model on display, technical argument, let the story of the true degree of straight up. Here, people have been addicted to the imagination, as if exposure to the universe, travel in the galaxy, freedom to "fly."

For a time, about 85,000 people around the world expressed their interest in "spaceship second" for space travel, and more than 200 people from more than 30 countries booked a space trip. Most of them are celebrities like movie star Victoria Prinspar, famous British physicist Stephen Hawking, and British Princess Beatrice. The new story of Branson's space travel has been hailed by the public and succeeded.

3. Third 30 seconds: fascinating

If "Harry Potter" is not fascinating, will Rowling become a 1 billion dollar Millionaire?

If Disney's story is not fascinating, will there be thousands of people walking into Disneyland?

If the Three kingdoms of easy transit are not fascinating, will the University professor have today's influence?

The success of story marketing is the key to fascinating.

1997, the Unified Enterprise launched a new coffee drink "left Bank coffee", in Taiwan market sales price of about 25 yuan, while the original price of coffee in Taiwan market is generally at 15 yuan. 10 Yuan higher, nearly one times the average market price, how to marketing?

The unified enterprise does not adopt the usual quality appeal, but gives the story to the target group which the young female mainly. A short story, simple, concise but very tasty, fascinating, and coffee as memorable:

A traveler/always carries a fragile soul.

He is looking for a piano/I saw him go into the café/want to give it in E major

He only ordered a cup of Caberasso/But Love is a symphony

This moment/The crowd is taking the step of the etudes between us

The etudes in E major is the parting song

It was 1849 ago.

We are all travelers/meeting in the Left Bank café

The story rarely talks about the coffee itself, but the creation of a peaceful and beautiful realm, which has a good interaction with the target group and leads to its victory.

Above is just a section of the Left Bank coffee story, through a series of stories, the left bank of coffee into a romantic incarnation, and France's left side of the melting phase. Left Bank coffee in their hearts as a true carrier of France, it represents the humanities, art, romance and freedom. Finally, welcome to the Left Bank café, taste the coffee tasting life.

4. Fourth 30 seconds: elicit action

A study by Professor Gerald at Harvard Business School shows that 95% of consumers ' perceptions of products or brands exist in their subconscious. That is to say, most of the buying decisions made by consumers are irrational, and even quite a bit impulsive.

The impulse of consumers is the opportunity of story marketing. Story Marketing of the 4th 30 seconds, is to completely conquer customers, so that customers completely fall in love with your brand, become brand loyal consumers.

The Left Bank café, the story of the coffee, with a consistent artistic temperament, began from the left Bank of origin, said, let people meditation: 19th century, Paris, France, the Seine, meandering west flow through the Paris Center, north of the river is called the right bank, south of the left bank. The 19th century Paris, France, everywhere is full of a new breath, a kind of abandoned the past Palace glitz, began to pay attention to belong to thought, that from within the fresh temperament.

The story has its beginning, the next step is the story of the protagonist of the coffee, then the left bank of coffee: river bank, has always been the most easily contaminated with the contemporary atmosphere of the place, and began to become new. The right bank of the river is the flourishing temperament of the newly-developed business, and the left bank of the river is the rich humanistic thought of art. The left bank of the river was lined with many cafes. In the café, there are suave shopkeepers, and grey hair permeates the pride of owning a café. He kindly stood in the back of the bar and came in the direction of the regulars, with busy waiters, slender fingers holding the engraving silver plate, two cups of espresso, the skilful and graceful shuttle between the seats, and the white apron with a faint stain on the coffee and an anonymous sketch.

The object of marketing is people. The role of "people" is usually the biggest bright spot in the story, and the most dramatic conflict, only people can arouse people's interest, only people can be fascinated. That being the case, there are people in the café on the left bank.

Of course, there will be more and more passers-by: he is Saudi, and a woman named Beauvoir in the Café brewing existentialism also brewing love; he was Leonardo da Vinci, in the face of the Mona Lisa smile, the mouth and eyes have tasted a cup of sweetened coffee; he is Voltaire, tasting his 39th cup of coffee today, and so on, It also lists the 20th reason why the French royal family is unreasonable. The café on the left bank of the Seine is such a busy, countless he and she, the trend of thought in the time and space, enriched the river bank, and the cafes are also because of these literati have become personality. Whether it's the flower God that leads to freedom, the Pocober of history, or the dome of Hemingway's past, they transcend the architecture itself and evolve into metaphysical cultural consciousness.

The story to the fourth 30 seconds, but also the most critical part of story marketing, the Left Bank Café is also precisely speaking the most brilliant place: the sublimation of the product. The last part, the story of the Left Bank café to the life of drinking coffee to rise to a human form, described as a way of artistic life, so that the total conquest of consumers.