How to convince your users, bosses, or customers

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Whether you're trying to sign up with a client to design a website or persuade a user to contact you for cooperation, we need to know how to be convincing. Like many people in the web design industry, my career is strange. I am a part-time sales, part-time consultant and part-time user experience designer. One day I need to sell a new idea to the board and then design an e-commerce shopping process. However, the important part of everything I do is that I spend most of my time convincing clients.

As Web designers, we often need to guide our clients to the way we want them to be. This is a very important skill. It's not about manipulating clients ' scams, and lying makes you lose everything. But you can make it easier for people to accept your ideas through personal presentations. Perhaps the first and most critical method is to resonate.

1, resonate

The worst way to do this is to do it in a meeting or design. This will hinder others from agreeing to your point of view. However, if you understand the needs of the customer and give a reply, then the other side will be more willing to work with you.

Starts with listening

To be able to resonate with customers, you need to listen attentively. And overtly's listening is obviously not enough. You have to understand what the client says and see the customer's sore point so that you can really solve the problem.

Appropriate presentation

Show your ideas appropriately, rather than forcing customers to accept them. Let customers know their own benefits. If you really understand the needs of your customers, use creative ways of expressing them.

Let customers understand the benefits

Remember, it's not enough to just explain your ideas to others. Should prove how to really help customers. For example, instead of saying "users will love this new feature", "This new feature will allow users to come back, which would greatly increase the amount of feedback you receive". If you already know each other's needs, the next step is to build a relationship with them.

2. Maintain a gentlemanly demeanor

If you have a good relationship with users, bosses, and customers, they will be more receptive to your suggestions. Of course, different objects have different ways of building relationships. The relationship with the website user is obviously different from the relationship with the boss. However, some methods also have common ground.

Let the other person nod

When I want to get approval, I try to get the other person to nod, which looks a little silly. Nodding can give each other positive emotions. I usually repeat each other's views in different ways. The other person obviously agrees with you and also shows that you are listening carefully and in line with the other person's point of view.

The same method can be used on the network. For example, if the target audience for my article is a web designer, then blaming IE6 will resonate. In this way, the successful establishment of contact with the designers.

Have a Passion

It is very important to have enthusiasm. Customers want to know what you care about their projects. The boss wants to know that you are happy to go to work, and users want to know that you care about the service delivered to them. However, many people lack enthusiasm in the process of communicating with customers. Their attitude was as aggressive as if they were to be defeated. Instead, try to be passionate and the other person will be infected. More importantly, it is not easy to refuse those who are passionate.

Imitate each other

You may have heard that imitating the other person's body language will help you get a positive attitude. But do not deliberately follow suit. Emulating each other should be very natural. In other words, face-to-face communication is a very effective way. If others are imitating your body language, they will become like you. What you can consciously do is to emulate their language or use the same terminology.

If your boss or customer is talking about price/performance or success criteria, set it according to your own standards. If you are unsure about the terms, try to be sure to avoid using them. Use agreed terms that are familiar to each other. If you use the same terms, you are more likely to build a consistent view.

Make the other person smile

Another way to build a good relationship is to have a sense of humour. If you can make the other person smile, then you are away from the quarrel. Of course, humor should have a sense of propriety. Excessive humour makes you look silly. But even people who look depressed also like to smile.

All of these methods can establish a good customer relationship, and the core is: to be frank

3. Remain candid

You might be thinking, "This guy's crazy." If customers are aware of this, will they not feel controlled? " My answer is no. I keep an open and honest attitude to what I do. I will let every customer know everything because there is no secret here. People hate being cheated. So to do anything, honesty in this article will build my network, not cheat. There are two key tools that can help build relationships with my audience.

Dispel the doubts of honesty

In many cases, honesty is the best way to eliminate the growing contradictions. For example, when I sell to customers, they will have doubts about anything I say. The client obviously already knows it. But by expressing my attitude, I can show them my honesty.

Willing to be weak

Sometimes we want everything so that we don't make any small concessions in the terms of the contract. That eventually made us very stubborn.

When you admit that you are wrong or unsure of an answer, the customer's response is not negative. If necessary, say "I don't understand" or "I messed up". People will respect your reply. The best example of this is the article "Sometimes we screwed up" that Flickr blog posted, and in this article Flickr apologized for some of the design issues. By this method, you can prove your integrity and ease the complaints. Of course, it takes some confidence to show weakness, and a small amount of criticism makes it easier to convince.

4. Confident

People like to lead with confidence. We follow those who have clear goals and confidence. Communicating with confidence is very important. Treat yourself as an expert and speak with authority.

Confident but not arrogant.

Self-confidence also means that you dare to admit your mistakes. A truly confident leader doesn't always give all the solutions. Allowing others to express their views is a key manifestation of self-confidence. Only those who lack self-confidence are afraid of different opinions.

You don't have to win every time.

Put your aggressiveness in your mind. It is also advisable to make some concessions to reach the goal. Concession will not let you lose your position. Sometimes you have to make small concessions to keep the partnership going. Don't let your pride interfere with it. If someone feels they are about to win an argument, they will become receptive to your terms. Sometimes it is possible to compromise. This is better than being rejected or having opposing opinions.

5. Proactive

Whether it's with overly demanding bosses, difficult customers, or picky customers, you should deepen their recognition of your attitude and service. Continue to maintain a warm and helpful image. In customer service, there are sometimes new milestones to work with. When you are with your boss, this helps them understand the latest plan. No matter when, using a useless good reputation with a negative reputation is the worst thing.

Summary

There is no absolute way to convince your client that you are right. In the days to come, the tricks of persuading others include: respect, willingness to listen to their opinions, and display your thoughts in terms of the other person's understanding.

Original address: http://www.smashingmagazine.com/2009/10/11/how-to-persuade-your-users-boss-or-clients/

Address: http://blog.uxredesign.com/how-to/how-to-persuade-your-users-boss-or-clients/