How to deal with invalid bidding and save more promotion cost

Unknowingly own contact with the auction has been for some time, at present, the company is mainly responsible for bidding to promote this piece of work. As the Internet Enterprise's http://www.aliyun.com/zixun/aggregation/8881.html "> Target users are also free of the same in Baidu search, From the Internet Enterprise to search engine marketing starting googleadwords brought less customers, Baidu (BID) of course became any enterprise's preferred treasure; Similarly, competition among peers is more exciting.


 


today little head bidding software small series of this article is mainly to talk about in the Baidu bidding process often met some invalid click Flow to deal with, let the auction more accurate display in front of potential users, let Baidu auction account healthier.


 


in doing Baidu bidding when we must pay attention to detect the antecedents of keywords, but also can see the user's search habits. First Choice, open the Baidu auction account, enter the account after the toolbar has a "reporting tool" We can use this tool to develop keyword monitoring users search and bid The key words in the account of the creative matching degree. This kind of search user quality is relatively low, and very likely to enter the site after not find the information needed to quickly shut down the page, let us in vain wasted a click price.


 


in order to improve the workload more effectively, we can periodically customize the keyword monitoring reports, which makes it easy to view statistics every week.


 


Detect Invalid Click keyword also can use webmaster Statistic tool, commonly used webmaster statistics tools have CNZZ, Baidu statistics, 51 and so on. Webmaster tools in the background to monitor the source of keywords, I believe that a lot of webmaster friends bidding friends will use, here I do not have to superfluous, superfluous to introduce. However, the statistical tools involved in natural and other flows, compared to the former Test will be more trouble, but the accuracy of the data will be accurate and comprehensive.


 


After detecting the invalid click Flow we need to screen these words, and when the user searches the same words again, it will not show our bid advertisement. Select the user search for invalid keywords in the auction account to match the creative unit group, the invalid keyword in the "promotional plan" added to the negative or accurate negative. There is no clear operation here can refer to my previous written "negative keyword and accurate keyword difference" This article, inside the negative, accurate negation did a detailed introduction.


 


seemingly competitive promotion is a fast, simple, as long as the burning money will have the effect of the promotion way, but the details is also a crucial step in determining success or failure, details must not be overlooked. Network marketing promotion in each way has its own unique advantages, we can not only from a certain aspect to judge this kind of promotion way good and bad, any promotion way to achieve the ultimate effect is not to be overlooked.