How to deal with the bid promotion being maliciously clicked

Source: Internet
Author: User
Keywords Malicious clicks Bid promotion
Exactly how it should be through reasonable account settings to reduce the meaningless or no conversion rate of clicks, small head bidding software small set think block http://www.aliyun.com/zixun/aggregation/11238.html "> Baidu to promote the emergence of malicious clicks of the 10 methods are:   1. Choose accurate keywords:   Promotion keywords can be divided into traffic word and effect word two categories, in consideration of the promotion of the cost of the premise, it is recommended that enterprises choose accurate keywords.   2. Regional restrictions and time to promote:   to prevent Baidu to promote the occurrence of malicious clicks in 10 ways, according to market customer group characteristics to promote geographical location, such as your customer groups mainly concentrated in the Pearl River Delta region, you set up a nationwide promotion, What do you think the number of clicks from Liaoning or Xinjiang will actually translate into your customers even if there is a demand? The promotion of the time period, for example, after 11 o'clock in the evening can be suspended after the promotion, because even if a business phone came in and no staff to work.   3. Daily maximum consumption limit:   Baidu promotion background can set up accounts daily maximum consumption and plan daily maximum consumption, recommended that everyone set to reduce the risk of serious loss of malicious clicks, such as a plan set up a maximum consumption of 50 yuan account set the highest consumption of 1000 yuan, If this plan a keyword to appear malicious click at most only consume this 50 yuan the plan is suspended to promote the line, but if not set the highest consumption, the highest consumption (ideal) may consume 1000 yuan after the early offline, and affect the normal promotion of other plans.   4. IP exclusion:   Block specific IP address to see your promotional results, through the site to add 51la,cnzz, such as flow statistics software through the view analysis of IP, if found to have malicious click Suspected IP, Baidu can be promoted by IP exclusion shielding the IP, IP exclusion is divided into precise ip exclusion and IP segment exclusion, IP section to eliminate the need to use caution, because an IP segment has 256 IP, so as not to lose the opportunity to show, Miss potential customers.   5. Negative keywords:   by customizing search term reports or Third-party statistical reports, manually remove some of the conversion rate is low or not potential customers, such as a birthday cake customers, in the search word report to see "Birthday Greetings Birthday Greetings message" and other keywords are not his needs of keywords, can be denied through the background , reducing invalid clicks.   6. Creative writing:   Baidu promotion has three levels of audit to pinpoint potential customers, are accurate keywords, geographical locking, creative writing. Relative creative Writing you may know less, now Baidu's geographical limit is to the province, I generally suggest that customers in the idea of their own business in the city, for example, aHospital in Guangzhou, if he is in the creative inside marked Canton * * Hospital, a patient in Shantou may see the idea of Canton is not willing to run so far away from the doctor will not click to promote advertising.   7. Position:   Baidu to promote the ranking of the top 1-3 clicks, but the peer to lower the keyword price, ranking, then our ranking will rise, to get a greater amount of display and clicks.   8. Matching method:   Baidu to promote matching methods are divided into four kinds: wide matching, phrase matching, accurate matching, negative matching, different ways of matching will affect the merchant in the Baidu Display page appears in the range, reasonable use of matching will help merchants attract accurate potential audiences, such as customer submitted "Guangzhou English Training" This keyword, this keyword matching method may search word for: Guangzhou English Training (accurate) Guangzhou English training where Good (phrase) Guangzhou training (widely).   9. Network Alliance Promotion and theme promotion:   has seen a few Baidu to promote customers and Baidu on the malicious click of the lawsuit, which has opened a number of Nets alliance promotion and theme promotion, because customers think that Baidu promotion is to promote the search, in the knowledge of the account under the premise of the launch of the Theme Alliance website promotion, resulting in a lot of clicks Therefore, the proposed enterprise according to the actual situation of the company choose whether to open this part of the promotion.   Small head bidding software to provide trial writing.   Service Hotline: 025-68781274   on duty qq:1966359893   in person to provide full technical support.   Official Address: www.ppctui.com
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