How to develop an executable network promotion scheme

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Network marketing Success or not more depends on the network to promote this factor, network promotion is the key to success of network marketing. How to better plan the network promotion program, to form a truly executable network promotion program?

First, analyze the current situation of network marketing of oneself and competitor

Know the known, win. Before doing any network promotion plan, must have a detailed understanding to oneself and competitor. Where are your strengths? What are your competitors? What do competitors do? What do they want to do next?

such as: analysis of which media to promote the network, the use of specific promotional methods, the actual effect of the evaluation, search included cases, links, pr value, IP, PV and so on data inquiries.

Second, list potential customer groups

What are our potential customer groups? Further refinement of the relevant groups, such as age size, sex, quantity, education, income, hobbies, internet habits, etc., according to the habits of the target group to develop network promotion program.

Third, the choice of network promotion methods and strategies

According to the data collection analysis, to determine the network promotion methods and strategies, detailed list of which network promotion methods will be used, such as search engine promotion, blog promotion, mass mailing marketing, QQ Group Communications, Forum Community Post, save write soft text publicity, promotional activities, network advertising, etc. The advantages and disadvantages of each network promotion method and its effect are analyzed and how to implement it concretely.

Iv. defining the objectives of each phase

1, the amount of IP traffic per day, PV flow overview

2, each search engine contains how many

3, the external link each stage completes how many

4, the site rankings, PR value of how much weight

5, keywords How many, each search engine ranking situation how

6, network promotion of the actual transformation of customers how many

7, network brand image how

Work schedule and staff arrangement

The good plan also must have the good execution team, according to the project production detailed plan schedule, the control program execution process, the promotion activity carries on the detailed listing, arranges the specific personnel to be responsible for the implementation, guarantees the plan to be effective executes.

Sixth: Confirm the network advertisement budget

The implementation of network promotion program, there will be advertising budget, through planning and control so that advertising costs to maximize the network to promote the effect of regular analysis to optimize the account structure, reduce capital waste, so that the effect of maximizing the promotion.

Seventh: Effectiveness Assessment monitoring.

Installation of monitoring tools, data sources, clicks and other monitoring and tracking, to help enterprises adjust the promotion strategy in a timely manner. and evaluate the effect of each stage.

Eighth: Preparatory Network Promotion Program

The market is not the same, when the plan does not follow the changes, it can not be in accordance with the original network promotion program completely carried out. If the risk preparation plan is prepared in advance, it will not be in a hurry when the market changes.

The plan does not change fast, the real executable website promotion plan is not invariable, as the network marketing planners should always pay attention to these changes. In response to changes in the market, industry changes, changes in the enterprise real-time adjustment, optimization of their own programs, so that their network to maximize the effect of promotion, good Network promotion program plus effective execution team can achieve their expected results.