How to develop the tourism portal site

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Today, when reading webmaster Web articles, one of them talked about booking e-Travel network. Open this website first impression is a national Alliance type Tourism portal site (of course, there are also booking section, the overall feeling is good, you can see www.bookinge.com), so let me have some Lenovo, and webmaster network friends to share.

In fact, the topic of the tourism portal station, has been the focus of discussion, why to talk about it, on the one hand because many people think that tourists need such a platform to obtain more detailed and more timely travel information, on the other hand, some people think that such a platform can be developed into a good community communication channels, the end of its purpose, It is considered to be of great commercial value. So from 2005 onwards, all kinds of tourism portal stations have arisen, but the more "outstanding", there are not more than 10. To say that they are "outstanding" is only a break-even. In the past 2008, these rankings of the front of the tourism portal, seems to have been a great impact, these shocks, some from the obvious external factors, and some, is due to gradually lag behind the market demand. In my opinion, however, the impact of the latter factor will be more pronounced over the next 2 years and will affect all tourism portals.

In my opinion, the current tourism portal for the main role of netizens have the following three points:

1, news category information; These information covers a wide range of industries, from government policies, the industry's dynamic to the scenic spots of the facts, tourists feedback and so on. Almost every tourist portal will open such a column, even in a very important position. And do not say that such location and content need to be placed in the site, if from the demand point of view, the editor's work is still very difficult, after all, the needs of netizens is difficult to judge. If you take into account the purpose of optimization, it makes things more complicated. Of course, in the rapid development of the Internet today, access to these news information channels are increasingly wide.

2, destination information; This is almost the core of all the current tourist portals. Since 06, I have been concerned that many of the domestic tourism portals in the beginning of the start-up, the rich destination database as the core of the work. Later, more tourism portals to the center of gravity once again perfect for the destination information browsing experience and functional experience. Objectively speaking, this gives the tourist destination the on-line promotion and the promotion has the very big help, also has many websites through these work, obtains the very good result. The rapid development of these tourism portals and good market results, so that many domestic tourism destinations began to pay attention to the work of information, at the same time, there are other forms of tourism enterprises in their own web site to increase the work in this area. Of course, this change has been gradually discovered by netizens, from some destinations in the 2008 search, we can find that the growth of tourism portal station gradually slowed down, the effect is gradually reduced. Because there are more and more channels for netizens to consult and collect data.

3, 2.0 function. Beginning in 2004, the concept of WEB2.0 began to warm up, a few 2.0 of foreign websites, let the development of China's internet industry eager to, the heat also finally in 06 infiltrated the tourism e-commerce industry. The first thing to do is to use the website traffic as the life of the tourism portal. In this process, a word called "user viscosity" has become a hot spot. And everyone's success stories are well-known forums and communities at home and abroad. In my impression, people thought at that time, "do not consider (operation) should not do, only consider (technology) can do." If someone was thinking calmly about the total amount of tourism and contribution ratio, perhaps there will not be many embarrassing situation today and a lot of investment waste.

From the above three points summarized, the previous tourism portal station success and failure, the core of the impact of the key words is "information symmetry" problem. And the above summarized three content form, in the tourism electronic commerce development to today's situation, its function and the situation also has the slight difference.

The first thing to get into the awkward situation is the information content of the news class. Just said, the information value of news class is difficult for editors to evaluate and grasp. Need to analyze the site's access to the user, and then market segmentation, and then select the direction of content development. But this is contrary to the idea of a lot of tourist portals seeking great perfection. In the game of thought, the final editors are asked to guarantee the quantity. The result is what you can now feel.

The second is the information material of the tourist destination. Accurate and objective evaluation, such work is still there is room for development. After all, the number of tourist destinations is huge, and many people will insist that the dynamic of information in tourist destinations determines the difficulty of information symmetry. In this way of thinking, there are still many operators of tourist portals will devote a lot of energy to this kind of information update and maintenance. Just as I have said before, with the awareness of the destination operators and other tourism business enterprises, access to this information channels are more and more extensive. If we take into account the geographical and maintenance costs, even in the accuracy of information and timely updating, the disadvantage of tourism portal station has gradually become obvious. Stick to it, it may make the site less attractive.

Again is 2.0 function and section set up. The biggest problem with this kind of information is that the tourist portal station is not controllable to the content source. This kind of information is limited by the travel season, the contribution enthusiasm and the number of individual trips. Although the domestic tourism population base is huge, but if these three factors are taken into consideration, and then the competition exclusivity between the major tourism portals is removed, it is a problem to obtain the content of each tourism portal station. I have not yet calculated operational capabilities and content quality.

From these aspects to analyze, it seems that "information symmetry" has entered a dead end, and the truth is so pessimistic? From my personal point of view, I think we can consider a topic is not unfamiliar, that is, "information symmetry" is the role of the body? Or use plain to say, the symmetry of the information and the information and what kind of demand.

For the first time, we feel good and encourage you. Say is not good, everyone more considerate, and hope to give advice, mutual exchange. Thanks to webmaster Network to provide such a good sharing platform.