How to do network promotion and establish high marketing force is the first choice of hospital website

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Today's Internet, hospital website marketing is the Warring States period, chaos incomparable, each hero racked his brains, the network for limited customer traffic, in addition to the combination of three-dimensional marketing, pay + Baidu bid + Free is currently the majority of the hospital site a common way, there are extreme hospitals, most of the launch to Baidu bidding, A small amount of advertising is sprinkled at other professional stations. These network marketing methods have advantages and disadvantages, the hospital station in what kind of development period to adopt what kind of way.

In vitro fertilization specialist hospital station Zhanjiang Long and Hospital (www.jiuheyiyuan.net) as an example, the site in the network to promote the low investment, high returns have achieved a certain success, is now the successful experience summarized as follows, and the webmaster to share.

One, the high marketing power website is the first choice

Build a high marketing capacity of the hospital site is the first choice, that is to build the core selling points outstanding, with high marketing force, to achieve customer-centric website. Today's world of marketing, marketing is for growth and profitability, customer-centric. IVF site customers to 30-40-year-old infertile couples mainly, their characteristics reflected on the Internet as a high education, wide range of knowledge, has a good economic base, while looking for medical treatment, the attitude of the high degree of suspicion, the hospital trust is low. Therefore, in the site layout and content settings, should be around the sake of IVF (in vitro fertilization combined with embryo transfer technology (IVF) of patients concerned about the content of the set. "heart-to-heart" column to the gynecologist will not tell you the main story of the original article series. Good viscosity and clicks were obtained. In addition, on the homepage setting, increased the desire to stimulate patients to visit the hospital "Eviaive Manifesto: No false report, not more drugs to increase the economic burden of patients, not excessive treatment to increase patient suffering; Positive enterprising set the director of the public, to create a highly professional, high standards, the authority of the treatment of sterile infertility Hospital! Relying on technology, To help patients with their own baby as soon as possible to the highest pursuit! The "News" section of the hospital is the highlight of the IVF site, "special cases" with rigorous and informative real cases to arouse the empathy of patients, and "medical and Medical Technology" section, clear division of medical team, nursing team, consulting team, medical and technical team, such as team members, to facilitate patients to understand the strength of hospital personnel.

"Patients ask" is the message version of the way online response to patient counseling, "patient Salon" is a BBS, such as patients interaction, friends can be in the forum. Home also set up a QQ online advisory reply and QQ group, removed the business pass, only to retain an online communication tools, so that the entire website tone elegant, concise, so that patients have a good site experience.

Second, high-quality soft wen marketing to protect the air

Soft Wen marketing is a sharp weapon of hospital website marketing, a soft article or the use of good news is strong, but the use of a bad, like many hospital sites, a lot of soft paper patchwork, or planners behind closed doors, patients read this kind of soft wen will only increase the distrust of the hospital. Zhanjiang Long and the hospital website news to be true, strictly prohibit untrue reports. Through case collection and collation, interview with clinicians, laboratory experts, nursing team, hospital good success rate of IVF, patient experience and feedback, interview into manuscript, hospital leadership audit in the newspaper and the network synchronously published, achieved a better marketing effect. In addition, Zhanjiang Long and hospital website promotion attaches great importance to hospital brand building and the spread of hospital connotation culture, a lot of articles in the network has a strong response, in the blue sea, such as the Web site clicks and the number of Internet users commented better. In particular, the hospital's "do IVF, 30,000-yuan package bosom, not on the back 20,000" of the activities of the promotion, to want to do IVF and worry about the success rate of infertility patients escort, another brand promotion of the news, such as "brief analysis of the long and test-tube fertilization hospital rapid Development Road", The first IVF hospital in western Guangdong-Zhanjiang long and hospital practice of medicine, "Zhanjiang Long and hospital Dean Guo Yuqing: Chong tage Line" in the online reprint rate is very high, achieved a more ideal transmission effect.

Free soft text to release the importance of originality, that is, on the basis of popular science knowledge to be edited again, in order to fit the needs of IVF hospital website content, prohibit the direct copy of the contents of other hospital sites, uploaded to the main station intact, this is not an adaptation of the practice of uploading the article is actually not very useful, it is wasting energy.

Third, good interaction is a magic weapon for patients to visit hospital

The patients in the IVF hospital website have a higher degree of reliance on consulting customer service. Viscosity is strong, so the advisory service has a better response skills and a solid IVF and infertility, psychological counseling and other professional knowledge is particularly important, and the patient must have meticulous care, tireless advice, so that the network patients to relieve the concern, In time to hospital to avoid delaying the illness. QQ Consulting and QQ Group, are infertile patients preferred communication tools, in the QQ group of patients to exchange experience, the Advisory customer service repeatedly asked, sometimes a patient will consult a day or a few days, all the details of the question will continue to consult, at this time customer service can not have a half of impatience, professional, caring attitude to win the trust of patients, Improved the conversion rate of hospital consultation. On the other hand, regular network release hospital free Knowledge lecture information, timely convey hospital success rate, hospital activities, dynamic and so on, so that patients understand the hospital three-dimensional and perceptual, and finally patients to hospital as their own home, and customer service and experts like their loved ones.

Four, line on-line under the close cooperation can really do well marketing

Network marketing is very important for the IVF Hospital website, the network spreads fast, the patient gathers the social situation in the network to be convenient for the hospital to grasp the patient dynamics more quickly, but the network usually uses the text exchange information Communication way, exempts the infertile patient to be afraid exposes the privacy psychology, It is the continuous need of the IVF hospital station to work hard and improve. Transparent rational communication and hospital excellent medical service quality, these patients value factors, are as a marketing staff to arouse a high priority place. and clinical and marketing close cooperation, a lot of marketing methods such as the hospital process of carding, the newly diagnosed report statistics need to cooperate with the nursing team, the quality of service in the hospital can be timely feedback to netizens here, but also a timely marketing staff attention to the work of one of the contents. The hospital website is a hospital window, look out from this window, is the vast infertility market and anxiety treatment of infertile patients, they seek medical treatment, exhaustion of money and energy, choose a service of high quality IVF hospital, how important to them; from the window, it is the quality of hospital service. The patient's viscosity in the website reflects the quality of the hospital service, and whether the marketing work is solidly close to the needs of the hospital, can also be reflected from the comprehensive data of the hospital website. The marketing staff regularly analyze the data of the IVF hospital website and improve the work in time. such as Zhanjiang Long and hospital web site March data can be learned that the patient to experts, heart-to-heart, artificial insemination plate of the highest viscosity, artificial insemination section regularly updated to do better, so this plate of high viscosity. Regular updates, maintenance, publishing high-quality articles so that Baidu search engines have a better collection, do a good job of network optimization, and gradually reduce the investment of paid advertising.

V. Multi-Innovation to find suitable marketing methods

Weibo, cell phone sites are Zhanjiang long and hospital web site to expand the new way, mobile phone site (WAP.JIUHEYIYUAN.NET) structure concise, rich in content, suitable for mobile browsers to read, easy access to mobile phone users the first time access to hospital information, and micro-blog update fast, can also be posted on the mobile phone , such as the Austrian network of Long and hospital blog opened Weibo, as long as the mobile phone on the step information can be updated to the micro-blog. Microblogging is easy to update, social function is strong, listeners listen conveniently, is a better way to promote. is also the hospital network promotion key-----The extension of the blog marketing.

To sum up, although the network marketing methods dazzling, a variety of ways to do all kinds of marketing, but not as down-to-earth, "content for the King", in the hospital entity and network carrier to find suitable combination points, tight hospital positioning. Choose a suitable for their own hospital website marketing several ways, unremitting efforts, will be effective, please remember: the best marketing way is the most suitable for your way, there is a need to constantly improve you and your team comprehensive strength. Continuous exploration, trial, failure, summary, finally found a successful road.