How to do the directional promotion of drill show

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

For many businesses, in doing drill show often encounter clicks and clicks are good, click on the unit price control is very good, but the conversion rate is not how, or the price is too high to withstand the high cost of promotion. The main cause of the above two situations is not to do a good job of directional promotion. Once the drill shows the principle of orientation to understand the logic behind, through the attempt to constantly improve the picture clicks, conversion rate is naturally natural things.

The principle of drilling show orientation

This and do the train in fact the truth is the same, that is, the service area to the buyers recently browsed some shops, collectors store, baby and other shopping behavior to crawl. Then the system will show these ads to these consumers, the advantage is that consumers reduce the search time, and sellers through such a promotion, you can play a good relationship between the maintenance of old customers, but also to the competitor's customers to dig over, the development of potential old customers.

Orientation Direction

If your shop is to take the European and American style of women's clothing, the advertising crowd must be like Europe and the United States style, regardless of the customer unit price, product style are relatively close, such customers often have a potential purchase desire, therefore, the probability of a lot of deals.

How to find a directional store

Generally simpler way is through the quantum constant path of the backstage, there is a ranking, you can find in the near future baby browsing volume is higher and the store browse high, you can set the Target store. I am more commonly used in Taobao home page search "European and American women",

Then on the right side there will be "European and American women's related shops",

Click in directly to find the relevant style of shop 117,266. Since only 100 of the targeted visitors can be selected, the screening will continue. The criteria I select are set up from sales,

Because the larger the volume of the store, the greater the flow of visitors. Again down is to see the unit price, for example, our shop is now the main push of the European and American chiffon long skirt is 99 yuan package mail, therefore, the customer unit price in 80 yuan below the shop can consider filtering out. Further down, see a customer unit price of 120 yuan in the shop, it seems to be able to choose, but from the main store, this shop also sell Korean women,

In other words, the style of positioning is not so obvious, the shop may be the European and American wind and Korean version of two, such shops can also be filtered. and the condition of the screening is not the shop without the model map, if the shop does not sell a dress also do not, through such artificial screening, spend 2 hours or so, you can 100 of customers unit price similar, style similar shop find out, will be the main want to copy all in a document inside, in the launch, directly copy, Paste on it.

In addition, through the shop street, theme activities, often put drilling exhibition industry shops can also find such a shop, the specific operating methods here will not be introduced.

In general, because the targeted group of people are screened, is more accurate, therefore, 100 shops must be gathered, so as to avoid the time of delivery because of the lack of directional flow of money can not be consumed.

In the establishment of seed shop, the system allows the number of sets is 150, but I generally set their own shop is good, if you see another good shop, you can set up, but it is best to separate the plan, so as to facilitate data analysis, more targeted.

Bidding skills

In general, do drill show is to pursue the conversion rate, so, as far as possible to choose the effect of targeted delivery to achieve the best. And do the targeted bid is generally the first on the basis of the investment and directed to put the premium, is the final bid. I put in before the time, often will be consumed by the amount of money is all from the investment, the reason is to choose the lowest price of thousands of show is in accordance with the lowest advertising position, so that there will be no consumption of targeted record. The right way to bid should be to choose the industry to show the average price of directional, then the premium is on the basis of the industry average bid 1, 2 yuan on it. This ensures that you get an ideal rank, get enough traffic, and spend the amount of money you plan to put out.

In addition, different bids can be set up according to different plans, the shop is divided, the purpose is to find a more feasible way to put. In the peak flow of the choice of high prices, low flow in the time period to bid a little lower, such a way can also control the cost of promotion.

From our current store one months of delivery effect, the main push of the three ads are: Collection of banner, Taobao home Page 3 screen banner, chat window right corner, the picture of the click rate has done more than 0.1%, although the average value of the industry around 0.2% still have a certain space, But click the unit price already can control in 3.5 yuan or so, compared to make cosmetics promotion cost is already good. In the same way, we shop the main push cosmetics single products also do a through train, but a click price will cost about 10 yuan, input-output ratio of 1:0.5 or so, so, do drilling exhibition of the Click Price is relatively cost-effective, the current input-output ratio of 1:0.42, if you can do more than 1:0.5, Can consider to stop through the through train promotion, the full do drill exhibition put.

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