How to do website promotion planning

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How to promote, is a website after the completion of the most critical and urgent problems. How to let users in the world 70 million of sites quickly find their own site, is a very difficult thing. Simply put some banner ads, buy point bid ranking is to do the website promotion, this thinking is too simple a little.

In fact, website promotion and site planning is not completely separate open, should be called website promotion planning. The following two questions need to be answered in this process:

1 How to let users know and visit my site?

2 How to let users visit and stay on my site?

If the first question we can through a simple promotion program to complete, is to promote the level of operation, the second problem is the planning level of the problem: only really can achieve value for users, so that users comfortable, our site can retain users. Moreover, these two problems can not be separated, we must consider how to facilitate the promotion of planning work, and in the promotion of the need to take into account the maintenance of long-term relationship with the user. Therefore, we said that the website promotion, should be the promotion plan.

The specific website promotion process should follow the following steps:

1 Clear the objectives of the promotion, budget and other boundary conditions

Combined with the site's own industry, corporate background, to identify the objectives of our promotion, as well as the budget, market segments, target users and other boundary conditions.

2 analysis of the status of the website, formulate a preliminary promotion strategy

Through the site's access statistics, analysis of the access situation, combined with the site's original user positioning, analysis and evaluation of the current promotion situation, to find out the problem. Based on the previous analysis of the promotional objectives and related boundary conditions, to develop a targeted promotional strategy.

3 website Optimization

As mentioned earlier, the site's promotional planning is not only the use of promotional means, to allow users to stay in their own web site, can only rely on their own value to achieve. Therefore, the optimization of the website is a necessary and extremely important process.

4 According to the development of promotional strategies, select the appropriate promotional tool mix

The promotion, the marketing work, actually is utilizes the promotion, the marketing tool combination, realizes has decided the promotion strategy the process. In the Network Promotion planning field, we can use the promotion tool mainly has:

Search engine, exchange links, information release, email marketing, website advertising, traditional media advertising, interpersonal network communication (Word-of-mouth promotion) and so on.

5 Evaluation and control

Website promotion planning is not an overnight work, we need to constantly monitor and track the promotion of the situation, timely adjustment and control to ensure higher efficiency, and lower costs.

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