How to do well the user experience from the website revision of group purchase

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The domestic "Hundred Regiment War" is in the raging battle, from the handle nets, the United States Group Network only engaged in group buying business site, to Tencent, Sohu, 58 with the city of these "halfway", by virtue of influence and resources, strength to join the competition among the Internet predators, the families are looking forward to in the group buy a cup of soup, Coupled with the foreign group buying giants to cooperate with Tencent way into China, but also to join the competition has become white-hot!

As of now, these group buying sites from rooting to today has been developed for nearly two years, in this not for a long time, if you often use or observe these sites, you will see them in the site design significant changes. Initially, all the sites are almost uniform, thousand people side, the site layout and design are basically the same, no new ideas and ideas. But competition is driving them to pursue breakthroughs and progress, and has developed into a unique feature, compared to the original has produced a huge change in the layout and design. From these changes, we can not only see the appearance, but also should see these changes behind the user experience of attention and promotion.

First of all, let's take a look at how the group buying site changed?

The author selected Tencent's QQ group purchase, handle nets these two very representative group buying site as the object of research, because in them, handle network represents the early focus on the field of group buying site, and QQ Group is represented by their own resources and strength halfway into the field of group buying station. With two sites since the on-line attention and use of its web design has a clearer contrast. In the early days, both are used in the two-column web page structure, the ratio is roughly 8:2 of the split ratio, this page design from the early purchase site of the typical design, at that time we are consistent with its blueprint for use.

But today, both of these early design suites have been transformed, there are four most noteworthy changes: one is the use of multiple maps and parallel typesetting, so that the page richer at the same time, convenient for users to quickly view a variety of purchase information, no longer like the past to pull down to browse the complete part of the purchase of goods; The second is to add more diverse, easy-to-use navigation functions, so that users can be based on the region, price to arrange the goods, so that the search more convenient; third, the diversification of the refund mechanism to protect, added more commitment to guarantee the terms, and publicity in the site eye-catching position; And in the site's home page position for publicity.

Second, what is behind the changes in these details?

Having understood the remarkable changes in these four details, I believe we can see the group buying site in the fierce competition in the continuous exploration and innovation efforts, through the appearance of these changes to see the essence, in fact, we can find a common ground, that is, all the changes and innovation around the promotion of user experience this core. The layout of the adjustment and revision in order to make users more convenient to browse and view the commodity information, the role of the use of a variety of easy-to-use navigation function is also to allow users to feel more convenient when using the site, enhance the user's recognition of the site and stickiness, cultivate users to use habits, Increased variety of user rights and interests to enable users to be assured in the site to buy consumption, eliminate mistrust and worry, for the excellent business rankings and publicity is to encourage businesses to protect the interests of users, forming a good consumer environment.

As the first group of two representative websites, it seems to have occupied the leading position still dare not slack, but actively innovate and change, seeking to maximize the user experience, in fact, reflects a truth, "competition is like rowing against the tide." "As a wide range of resources, strength of the site is so, we can see the cruelty of the Internet competition, so that the author does not start to Baidu president Robin Li often said one sentence:" Baidu from bankruptcy only three days. "The speed and characteristics of Internet development determines that Internet enterprises must always have a sense of crisis, the constant innovation and progress as a daily must do, so as to obtain a greater chance of success and survival."

Finally, as a personal webmaster from this incident what enlightenment?

As a personal webmaster, although there is no such as Tencent, handle nets such funds and talent advantages, Tencent as the great power of China's internet since needless to say, the handle net also obtained a large amount of venture capital as a competition and development, but they are not satisfied with the existing achievements, but still take the attitude of continuous running forward, This undoubtedly gives us no funds, two no team advantage of personal webmaster on a vivid lesson, want to get their own success in the Internet, always maintain an enterprising mentality, on the site to continuously pursue progress is the only way to success.

Specifically, from the group purchase site of the revision and breakthrough we can see their attention to the user experience and implementation, the user is the cornerstone of the success of the site, is to measure the quality of the site and whether the success of the important standards. In the course of our personal stationmaster's doing station, no matter how you value the SEO optimization of the site, you can not ignore the more fundamental elements of the user, because with the flow of the search engine you will not be able to obtain high-quality, high loyalty of users, but once you have access to high-quality, highly loyal users, Site in search engine optimization results are doomed to be poor! So, relatively speaking, users are the fundamental success of the site, in our process of doing the station, we must constantly improve and enhance the user experience as a site to the fundamental road to success! This article by the Guiyang group buying network, http:// tuan.icity8.com/Original, A5 first reprint please specify