How to do well the planning of Network advertisement in website promotion

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In the last article on the network advertising market, an analysis of advertising market industry characteristics have a certain understanding. Advertising appears to be a simple thing, as long as the advertising picture or video do a good job hanging on the other side of the site on the OK, but it is not. If you want to make the ads achieve good results, you must do well before the network advertising planning.

A lot of advertisers are placed on the effect of high expectations, the delivery should have a good mentality, but a good mentality to be combined with good planning to make the expectation into actual effect. What kind of advertising, in what form on display, expected to get what kind of effect, the customer saw the advertisement will have what kind of reaction, will produce the desire to click and perform the click of the operation, as well as the click will perform what kind of operation, will produce the desire to buy and so on. So what are we planning to do?

First: Do a good job of market analysis, to determine the form of advertising. More and more forms of advertising, different forms will have different effects, the choice of advertising form will also involve the subsequent contact work. The choice of advertising form will also have a great impact on the promotion effect.

For example: The news content or the user stay time long page puts the advertisement conversion rate to be high; the right side of the portal News page is higher than the top banner of news, and the content surrounding the advertising position has a great impact on the value of advertising; the conversion rate of the Network advertisement shape: Optimus Prime > Rectangular Chart > The Banner> button, which is analyzed from the user's browsing habits, is also true of the actual benefits.

Second: Select the appropriate network media. In any kind of media advertising, the choice of media is very important, choose the right media is equal to the effect of advertising is half successful. In advertising, the amount of money is based on the choice of network media platform to determine the effect of a good network medium natural tariff higher. In order to avoid the investment of money, we must deeply analyze the consumer groups of products and the audience of advertising and market competition.

Again: do a good job of advertising is clicked after the engagement. When the customer is attracted by the advertisement, clicks the advertisement to own website, then what method can keep the customer? and can let the customer produce purchase desire? There are several important points: website content, products, brands, personalized service. Many facts prove that the site content is to attract customers to stop and bring new visitors and customers an effective means; products, brands are to attract customers to buy the desire, good products and brands can be customers to generate trust, personalized service and products together to promote customers to create a good impression of the site, thereby promoting Word-of-mouth publicity.

Finally: do a good job with customers to establish timely communication and collect feedback information preparation. When the customer has the desire to consult, the website can take the initiative to ask the customer's needs, one depends on the help of instant messaging. In addition, when customers really consulting product information, should have a set of marketing programs, have content to read, have credibility to find, to help customers understand the advantages and characteristics of products, guide customers to product identification, opportunities are reserved for the people. At the same time, the product in different periods, marketing plan is needed to make adjustments, the corresponding advertising materials should also be adjusted in time, so that customers can clearly understand the product and website dynamics. The collection of feedback information, to help promote the promotion, as well as products and brands to make timely adjustments to facilitate their progress.

"Advertising has the risk, the delivery need to be cautious", the market competition is very fierce also very cruel, do the planning before the launch, can have the benefit of the refuge, to a certain extent to reduce the risk of production, ready to be able to grasp the rhythm of advertising changes in different periods.

Author: indications

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