How to find the profit point of local website

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In major network giants separatist scuffle today, as a personal webmaster, now the opportunity should be a little more in the local site, the establishment of our Luanchuan County a community. Luanchuan was launched in October 09 and has more than 1 years to date. But like most individual local websites, it still faces a low income situation. Because of the short time to build a station, is facing a county, coupled with just beginning to try to do content first, not to consider the idea of profit-oriented, in the first 1 years of construction station, almost no income. Until later, it was considered that "only when you see income can you be more convinced of your choice". The implementation of this 3-month period, has achieved a return, but also a slight surplus.

After the comparison, I found that if a local site to profit, find a suitable profit point is the most important prerequisite. Here's why I'm looking for Luanchuan. Profit point experience and we share, hope and everyone to discuss together.

First, to clearly know their own website all the way to profitability.

In fact, all of the site's profit way only a category, all sites can not escape this model. That is to sell products, the difference is that this product is their own or others. One is to sell their own products, and the second is to sell products for people. Think carefully, advertising is actually selling products for people, and advertising is also a product. So, when you think about your way of earning money, start here and see what you can sell.

(a) sell their own products

1, the advertising position of their own website. Advertising on its own site is also a product, but also the most commonly used way of profit.

2. Local specialties.

3. Own knowledge. Large to the programming, development software, small to write soft text, organize activities, as long as you have the ability, you can use the knowledge to profit.

4, their own labor. Click, five cents, etc.

(b) Selling products for people

1. Advertising Alliance advertising. Baidu, Google, Taobao

2. Local advertising. This is a very effective way, we Luanchuan it is now the main promotion of this way. Of course, if you want to do this well, need the webmaster to go out, directly to the business to talk about, this point is more test people.

Second, to clearly know a good profit point must have the following characteristics:

1, has the characteristic. This is important. No matter what you do, you must have characteristics, have the characteristics to be concerned about, can not be surpassed, only easy to long.

2, no competition or small competition. As a personal webmaster, or do not go to a red sea to kill, so find your own blue sea, even if it is a very small area, if you alone to use, that is enough.

3, the price has obvious advantages. Even the new product, also need to have the advantage of price, so not only increase the success rate, but also can effectively organize opponents imitation and follow-up. Let's Luanchuan. Advertising now promoted is the price is very cheap, but also by year, but this profit is very little, so in this demand the next condition-demand and supply volume.

4. Large quantity. Both the demand and the supply must be big, or it will never last.

5, not easy to be cottage. This is also more important. Otherwise, a good profit method, was quickly copied a pass, Tencent strong penetration, not dead also have to take off the layer of skin.

6, can provide users with value. This is a fundamental, worthless product, there is no market, nor long. It is necessary to either increase convenience or bring enjoyment.

Third, according to a good profit point of the conditions to analyze and select their own site on the way of profit.

Four, to build their own profit point, good steel used in the blade.

1. Multi-form. For example, advertising, can be a picture of advertising, can also be made soft, but also through activities, even picture ads can be divided into static pictures and dynamic pictures, but obviously the effect of dynamic pictures will be better. So, it is very important to make your profit point more formal, it is best to make a package out, not only can enhance the trust of customers, improve the customer's earnings expectations, but also improve the price of their products.

2, has the characteristic. Have the characteristics to attract people in order to avoid low-level competition

3, the whole station resources support. Integration of the whole station resources, a lot of guide users to your profit way.

4, Offline resources tilt. Peacetime activities, leaflets publicity, should focus on promoting your profitability, if necessary, you can recruit full-time business staff to promote.

Thank you for reading this article, this is a personal point of view, you are welcome to explore. qq:39973216. This article by Luanchuan www.luanchuanba.com original, starting A5 webmaster NET, welcome reprint, also please reprint when retaining the link.