How to find the promotion commanding point of network Marketing

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Network Marketing has developed into this era, has become the mainstream of the current business model. In recent years, the development of E-commerce market scale has been expanding, but also because with the white-hot market competition, facing the network marketing blue Sea strategic pattern of subdivision more and more urgent. Netizens and consumers in the face of countless online shopping malls, enrich the range of their choice, to a certain extent, to increase the comparative heart of their consumption, so that the problem of website promotion become more acute. Because the author is engaged in the industry correlation, unavoidably has a little own experience and the understanding to this.

Before the author has talked about the essence of network marketing and traditional marketing 4P strategy is no different, are to achieve product sales and market share expansion. But network network Marketing in the process of development, inevitably because of human understanding of the deviation let it mystifying. The author believes that grasping the essence of network marketing is the key to the promotion of the commanding heights.

The first is the choice of platform. Different commodity has its own suitable promotion platform, the current mainstream platform model has business-to-business, Consumer-to-consumer, the most obvious is the difference between industrial products and consumer goods. On the basis of these subdivision platform, I can also subdivided into self built platform and non self built platform according to the difference of sales subject. Choose a suitable platform model promotion, is the basis of network marketing, but also determines its products in the future sales model trend, is to determine a business and individual business model choice. It is worth talking here, no matter what platform model to choose, the most important thing is the product and product-oriented customer group understanding, perhaps this view has been read by countless people before, but can really from the product in essence to understand customers, to dig online marketing concept is still a minority.

The second is the choice of promotion mode. In the marketing concept, the product life cycle can be divided into four periods, such as the import period, the development period, the maturity period and the recession. Then we in the network marketing promotion in the same way, a website or a product development process, it is necessary to cooperate with different promotional models for commercial promotion. For example, a shopping site in the import phase, as the shopping site itself lacks a certain degree of customer awareness, in the knowledge, Word-of-mouth, brand, flow degree does not occupy any advantage of the situation, "the first shot of the Long March" is the key, such as the author engaged in the membrane structure product site, At the beginning of the establishment because in the promotion of budget funding constraints, the use of the bidding rankings, SEO optimization promotion, and auxiliary a certain picture advertising, and gradually expand the website of the Netizen and customer groups among the circulation, for the next step to promote the work to do a certain foreshadowing.

The third is the maintenance work of the website member. In the network Marketing system customers are the final return point, before we do all the work is to increase our quality of the number of Web site members. When the website platform has a certain advantage, as the membership or the number of customer groups increase, it is necessary to do a good job in the number of members of the statistics, screening, maintenance, communication and a series of work.

This article by www.sztianfa.com stationmaster Li Yushan original writing, reprint please indicate the related website