How to find the right position in network marketing

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Along with the rapid development of the network, more and more enterprises began to pay attention to network marketing, but due to the lack of professional talent and network marketing is not clear, a lot of business network marketing is invested in the money, but not to the ideal effect, to later only complained that the network can not promote, where are the mistakes of these enterprises? In fact, because they did not go well the first step of network marketing-marketing positioning.

China has nearly 100 million netizens, and is fast growth, if in the network marketing can not do the first step of positioning work, will waste huge sums of money, not the ideal effect.

There are a lot of these businesses, no positioning of their own marketing, just request their own site access to the higher the better, there has been a computer sales company, not let me help make the movie keyword search engine promotion, he, I was there to promote, people watching movies at the same time, nothing to see my computer, should be able to, The feeling is a very funny question, such promotion may frighten the cat to touch the dead mouse, really has so little effect, but the probability has how big? Another time, a friend said to me, my website just done, need to help me hurry to do some traffic, let the calculator run faster, I said, you are anxious to visit the amount of what to do? He said, with the amount of traffic, So hurry to make money ah, I said, have access to the amount you can make money? How many people have been angry no profit site to close the door, the friend can only be speechless a smile.

In people's general understanding, network marketing is to give their own site to be popular, to traffic, but they always ignore a fundamental problem, their site is the flow, or profit?

Network marketing positioning, the most important is in the search engine promotion and mail marketing aspects of positioning and network advertising when the media positioning.

With the advent of the network marketing era, the search power economy has become the focus of the economy, the eye after the economy of another economic hotspot, it can be said that the network marketing the most important way is search engine marketing, the following first talk about search engine promotion marketing positioning. Search engine promotion is actually based on keyword search target customer promotion, is currently the most effective, targeted network marketing, in the search engine marketing positioning, the most critical is to find the target customers the most easily used keywords, so as to enable customers to find you, so that you promote the most effective. Once there is a lighting business, please help us to do search engine promotion, set the key words are as follows: the best lighting manufacturers, the best lighting manufacturers, the best lighting providers, just imagine, if you use such keywords to do search engine promotion, the effect can be imagined. In the choice of key words, should pay attention to the following aspects:

1, to avoid the blind pursuit of hot keywords; use email search customer method, operation method: Search Customer website + mailbox, if customer website is www.365wj.com, then you search "365wj.com mailbox".

2, to avoid the choice of too many keywords; the more attributive, the less the chance of being used;

3, do market research, find the most easy to use keywords, this aspect suggests that the search engine can provide relevant data, but this is the search engine's secret, hope is not big, we still want to own efforts, hundred ※ more search results have some use rate rankings, but not too accurate, can be used as a reference;

Choose the key words, the next step is the media search engine positioning, the product is more traditional, the technical content is not very high, the target customer culture level of the general enterprise, the proposed use of portal site to promote the landing, because the general cultural level is not high Internet users, using the portal site search more, Sufficient funds can be taken by Baidu's bidding rankings, the effect is better, but the investment is relatively large. Product technical content is higher, the customer group knowledge level is relatively high enterprise, take Baidu's bidding rankings and Google's keyword advertising effect is relatively good, the target customers are overseas customers, preferably using Googlede ads and Yahoo rankings, can achieve relatively good results.

Because of the proliferation of Spam, state-related policies have been introduced, the effect of mail marketing has been greatly compromised, this brief introduction of its marketing positioning. e-mail marketing positioning, mainly target customers positioning, only so that the situation of spam is rampant today, to a large extent, is the publisher did not do a good job positioning, the results of the blind send, many enterprises and individuals in the mail marketing, are used to buy the mail address, to go crazy bombing, only to send more, There is no targeted, another use of inferior software to send, no message of the withdrawal function, therefore, all the messages sent by the customer as spam and delete, in the mail marketing, should start from the following:

(1), the establishment of a valid mailing list: only have a valid mailing list, in order to send their own marketing content to the customer, the establishment of the method of mailing list software collection, and then analyze the collation, in the website set up a subscription column, let the customer input and so on.

(2), choose Excellent marketing software: With excellent marketing software not only can improve the success rate of mail delivery, but also can improve the quality of mailing lists, such as with a function of the withdrawal of the mail marketing software, you can timely allow users who are not their target customers in a timely manner, to avoid their own marketing mail spam;

(3), do not spam: In the marketing practice, many customers in the mail marketing, blind biting, spam, no matter what industry, what kind of users are spamming together, the result is time-consuming, and the effect is very little, this is a major reason for the spread of spam.