How to design and promote the website

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As the domestic network speed generally slower, the home page design should be as concise as possible. The experts expressed this view at a seminar held yesterday in Han Dynasty on "seizing network resources and gathering industry wealth".

Bo Network letter expert Qing Feng pointed out that many of the domestic cosmetics, jewelry and other corporate websites, home using large pictures or flash animation, although exquisite, but affect the speed of browsing, others will not want to come again next time.

So how do companies design and promote websites? A "good" corporate web site should have at least three features:

The first is completeness. Request the information detailed, the structure is clear, the link is correct. To put the important directory and the latest content on the first page, and then the layer by step link introduction. For example, in the contact directory, should specify the company's communications information, including telephone, e-mail, etc. in the product catalog, should specify the product performance, supply, price and payment and delivery conditions, as well as indexed pictures and promotional information, users, if interested, click the index map to enlarge.

The second is originality. Ask you to provide something attractive and persuasive to your customers. To view the site as a kind of advertising media, from the Web page title, copy, picture of creativity, and remember, to make your products and services attractive, be sure to say their advantages and benefits.

Then there is interactivity. This is the Internet media is the most important feature of network marketing, it allows you to get feedback from customers. The technical features of the Internet make it a very simple thing to build a customer database, which can best include personal title and background, age and marital status, purchase records (product, quantity, value), attitude to the product, time to buy and repeat the purchase, payment method and credit, etc.

Original: Bo net letter

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