How to design English website can be more close to the habits of foreigners

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English website design is often to do foreign trade business needs, these enterprises need to do business with foreigners, so most of the site is English majority. But many foreign trade enterprise website is not standard, cause many business to lose in vain. I have been engaged in the design of English website for many years, the following mainly talk about my English web site to make a little experience, I hope to friends a little inspiration.

First of all, the color of the site to match. The target customer base of English website is mostly foreign customers, the majority of foreigners, so transposition thinking, to the habits of foreigners to build, not too much assorted things, foreigners like to simplify, so do the station to simple, choose the main tone of blue and white, white for the background, with different levels of blue to adorn, This makes up the different areas of the Web site. The specific situation according to their own situation and collocation. If the product line sales mature, a short time without changing the product information on the site, you can choose static page, the other is to take a dynamic database site, but to have the function of generating static pages. Static page advantage is to be able to firmly climb the heart of spiders, easy to include SEO. Site can choose to use div+css+ pure static page generation or commodity information and Web site corporate news use of dynamic database, so easy to update content every day, but also easy to include SEO.

There is the word encoding of the Web page the author suggested using Western European iso-8859-1, mainly to prevent foreign customers when the visit generated garbled phenomenon. This is a small detail, pay attention to it. The second is about Web site access data analysis. Website Access Tracking analysis, professional analysis of the software to their own site for detailed data analysis, this important, only in this way, to the site at hand, specific to who, when and where to visit the site, leaving access to software, enterprises can not understand the situation, to make their own decisions can not judge good or bad , and can not make timely improvements to the site.

Here also says a website and the visitor interaction, proposes to make a message function, as well as the on-line communication tool, increases the website affinity, in order to have the interaction with the visitor. Next, say a misunderstanding. Do not think that too much flash and pictures are good, so that customers know more about product information, in fact, is a misunderstanding. Too much will cause the Web page to run slowly, also is not conducive to SEO search and included. So the site on the structure and station search system to be clear, so that customers can quickly find what they need, and the ranking of corporate sites to promote the role.

Company image introduction is not less. Enterprise related information, but also qualified to prove that even the picture of the enterprise, the appropriate layout, display, so as to increase customer trust. Do not generally understand the English website SEO optimization, some did not pay attention to this, awareness is not high. In fact, this also has optimization, but also very important. They are most of the misunderstanding is: SEO understanding in the keyword rankings. This is actually the surface phenomenon, the real optimization is also: The core keywords ranking, users commonly used to search keyword combination and ranking, web search engine included the number of search results to crawl the text information, search engine on the frequency of data updates.

I also think about the usability and credibility of the Web site design aspects. The entire layout of the navigation, download speed, such as the availability of the need to pay attention to, credit is the site in the SEO rankings, and credit-related, if the overall good site, but is less business, think about whether the availability and credibility of the wrong. I take this may be the same old song to talk about, but foreign trade enterprises in foreign language sites are not attached importance, so must mention, is the site update. If the site is not updated, not only domestic customers are not attractive, foreigners also do not like to see duplicate content. So to add news in time, even if only the enterprise dynamic also want to add a little, so also easy to include SEO, SEO preference Text page, if you do not often update, that customer and SEO agree that this is a dead stop.

If the site requires both English and Chinese version, it is recommended that the English version of the Enterprise and the China version of separate, registered independent domain name, so that more professional enterprise.

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