How to find the site operation Point of personal website

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Recently many friends have asked me how to promote the site? How did my site do for a few months or only multiplying IP? Today I put the QQ chemical network to build a station half a year experience introduced to everyone, there is no reservation, absolutely original, hope and everyone to encourage each other. Looking for a site to operate the entry point, this is not difficult to understand, is a Web site from where to start, from where to do? The 28 law believes that in any group of things, the most important is only a small fraction, about 20%, and the remaining 80%, although most, is secondary. The nature of the law is provable, and has been continuously proven, such as a business 80% of the profit from its 20% of the project, 20% of people to master the world's 80% wealth and so on. This law is used in the site operation of the same application, example of a site 20% of the column contribute 80% of the traffic, so the first step is to find a good site is to find the point of entry, is to locate the 20%. The following combination of my six-year experience in building the site from the content construction, operation strategy, promotion methods of these three aspects to talk about how to find a website operation entry point.

1, Site content construction point

I this site QQ chemical network with Destoon E-commerce system, the system default supply/Buy/market/news/company/exhibition/talent/know, in addition to these regular columns can also expand SNS Community/forum/Mall. So how many columns to do, is one to do it, or do all?

Here's a quick analysis of these columns:

A, the supply column, the general is to register first, fill in a lot of information, operation is very difficult, not very suitable for a beginning as the focus, if you have a collection system can focus on doing, but the collection of information is difficult to fake original, and after collection to not update is also dead content, can only play a filling content of the role;

b, Buy/show/talent These three columns of information is too little, it is difficult to serve as a breakthrough point;

C, the Company column by the system automatically generated, can not be a breakthrough point;

D, the Forum column states do not allow individual start-up, also can not be a breakthrough point;

E, mall is a selling things, and can not bring direct traffic to the site, when the site has traffic when the mall can bring benefits;

F, SNS Community should have a certain user base, otherwise it is difficult to promote, play does not turn;

G, the market column many industries do not have content, you want to false original have no way, of course, some industries more, need to see specific industry to decide;

h, the information/know these two columns I think is more suitable, the information is big, also easy false original, can be a website content construction entry point.

These are not necessarily suitable for all industries, only from my personal point of view, mainly to see their own hands in the resources available. If you have 5,000 of chemical enterprise customers, you can not start from the market/information, you can fully supply/buy/sns community as a starting point. QQ Chemical Network started is the focus of information columns, when this column has a certain basis after the market column, I added a large number of information content in the column link (within the chain), the results of the column weight quickly increased. Recently, I also in the market and information columns to join the latest supply and the company's links, now the weight of the supply column is also significantly improved, Baidu Google search to the flow of significant growth. I use information as a starting point to promote the market column, through the information/market driven supply/buy/Talent These columns, the next step may be considered to know the column.

Write so much, I want to tell you a little, do site need to choose a focus. I saw a lot of friends on all columns, some even sns/forum/mall a lot, but point to see, all columns are empty, not a really do. A personal site you do 10 a few big columns, play the turn. Sina Baidu These big stations also have a choice, not all content to do, even if there is a sequence, there is planning. The site is from simple to complex, a column to do a column, not everyone is QQ, what content can be done, in fact, QQ also has a core content that is his QQ chat software. When you're done with a column, you copy your experience pattern to another column, which makes it much more successful. Also saw some personal webmaster a few new sites, the results are all rubbish.

2. Operational Strategy Entry point

The business strategy is how you want to attract others, and what your site has to attract others. Operational strategy for a number of successful examples, such as Dahua West Tour this game, a lot of people played, special girls, the game's original design concept is to let girls play, so he characters/pictures, etc. are using the cartoon effect. Have a girl to play, naturally have a boy to play, this reason everybody understands. Then his strategy for girls to play is a point of entry, popular parlance is a piece of sugar. How do you find a piece of candy that belongs to your site?

The current website operation strategy uses the most sugar is "free", nearly 360 security guards of success, far from the previous years Taobao beat ebay is called "free" model of the strategy. QQ Chemical Network is also used "free" this piece of sugar, registration is free to send VIP members a year, the effect is very good. I now have nearly 2000 registered members of the site, more than 34,000 of the supply of information, this information is the user's own hair, most of them are directed to free VIP members for a year.

Many friends want to send a VIP member for a year free, when can charge Ah, no charge how to profit AH. This is a key factor. The first free This strategy can quickly upgrade the site registered members, supply and demand information, website popularity and so on. A new station wants to receive members ' money quickly I think it's hard unless you have a good foundation. So I think it is better to send free, so instead of earning popularity, enhance the content and flow of the site, quickly opened the visibility.

As for the income aspect, the individual thinks may through other channels, the example Alliance advertisement, the website hard advertisement and so on. Although I am doing this site part-time, there are now about 1000 of the monthly income, at least not at a loss.

3, the Promotion method entry point

In Baidu search website promotion method, will appear many many promotion method introduction, such as "worth learning 100 kinds of website promotion method Daquan" "website promotion commonly used 29 kinds of methods" and so on. These promotional methods are familiar to all, but are these methods useful and effective? That's not necessarily it. I want to say is to do website promotion to find the most suitable for their own, the most effective method and can do long-term methods.

Like a very hot microblog now, inside are can send links, as long as every day on some beautiful figure, any day pull thousands of IP, but these IP is not my chemical industry users, pull over to open a page closed, what is the use of some entertainment sites that can. Promotion is mainly to find the group, I pull a large number of useless IP than through QQ to pull a real chemical user. There is another is to pay attention to efficiency, some promotion is to be able to flow, but it will take a lot of time, it is not worth it.

QQ Chemical network mainly to do SEO optimization, now every day through Baidu and Google to the IP has more than 1000, and also regularly released some soft text and exchange links, other promotional methods are rarely done. Because the individual part-time to do the site, available time is limited, simple to promote the promotion of 1000 effective IP is very difficult, and these IP is difficult to guarantee every day, as well as good content, do seo, so more stable growth.

Finally put the QQ chemical network station six months of data sharing to everyone, interested friends can login QQ Chemical network research:

A, construction station six months: 2009.10--2010.05

b, the site is indexed by search engines (2010.05.16 data)

Baidu included: 16,400

Google included: 5,290

PR Value: 3

C, the website registered member and the member publishes the information aspect (2010.05.16 data)

Registered Members: 1877

Release of the supply of information: 34,427, I did not use the collector, are published by the user

Market Information: 12,246 articles, their own hair

Information: 4,697, your own hair

D, IP: 2000 per day

F, is currently a personal site, part-time to do

Summarize the operation experience of QQ Chemical network in this half year

Content Construction 20%: Market/information + pseudo Original

20% of operational Strategies: free VIP for one year

Extension method of 20%:seo+ soft wen + outer chain