How to get the best results by bidding promotion

How to analyze the adjustment and promotion strategy? The new Baidu algorithm adjustment, to the keyword grouping can be said to be very strict (or clear) the definition of the core words in the number of keywords in the group can not be more than 3, ordinary long tail words in the number of keywords in 3-5, the extension of the number of keywords can not exceed 8 words. From the definition of the group, the new adjustment of the group name and internal keywords to have a strong correlation between the key words and keywords in the group should have similarity, the description must be tightly around the keyword, and not less than 2, the description of the content requirements of novel and keep the statement fluent. Small head Intelligent bidding software small series:


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how to maximize the cost reduction and increase the number of clicks?


 


above we analyzed the group strategy, below to analyze the keyword bid strategy. The core word to get a good ranking bid is certainly very high, take "Beijing Plastic Surgery Hospital" as an example, want to make it in high efficiency position, bid will reach more than 15 yuan, that is, click to spend 15 yuan, another key word is necessarily a hot word (that is, the number of people will search a lot), with a daily investment of 300 yuan calculation , only 20 customers, this is a lot of people do not want to see, that this is absolutely a waste of costs, so small and medium-sized organizations will give up the core word bid.


 


at present through the practice of discovering: Although the core word is hot, but the click-through is not as scary as imagined, in fact, the core word is a widespread match. Also to "Beijing Plastic Surgery Hospital" as an example, a wide range of matches, bid 25 yuan. Then the search for "Beijing plastic Surgery of which hospitals" such people can be found, the higher the bid to match the wider range, the actual cost will be big.


 


so what to do? How do I make a bid strategy?


 


1, the core Word group keyword execution accurate delivery, the bid can be in 25 yuan, short-term bid more than 25 yuan words can temporarily give up bidding.


 


2, the copy core word grouping, the keyword set to "phrase matching" or "wide match" (according to the local actual click Effect Control), the bid is set at 4-6 yuan.


 


Baidu bid is not adjusted after you can ignore it?


 


Baidu Bidding is a long-term work, not three days can be done, nor adjust to produce effect can be fixed. Baidu bidding requires a specific position of the person responsible for the week and hard work, the daily collection of data, analysis, in-depth adjustment, viewing effects, comparative analysis, in the adjustment ... This cycle of progress, any low input high yield model is full of heart energy can be achieved.


 


Baidu bid every day to pay attention to what data?


 


Baidu bidding to pay attention to a lot of data, not only to pay attention to the bidding itself, but also with the online customer chat data statistics, mainly include: Baidu today click Words, bids, clicks, the highest bid, the highest click on the cost, click the most groups, click the most creative, chat today generated dialogue keyword, Create a conversation time, create a Dialog Site page (that is, the portal)


 


data collection is the primary work, the focus of the work is to compare and analyze the data, and to develop a reasonable and feasible adjustment program.


 


worth mentioning is: Many Baidu bid has been very good, but the actual effect is very bad, then how to do?


 


If this situation occurs, we must start from three aspects:


 


1, the country (or province) different cities to test the auction page to open the speed, more than 10 seconds of the page needs to redo, and statistics until the expansion of the Chat active invitation page time, more than 15 seconds to optimize the code.


 


2, Baidu click on the keyword and chat statistics on the entry of the key words to compare, there may be a lot of Baidu clicks are not in the chat statistics, or the keyword to bring the number of visits far less than Baidu's clicks, At this time to combine webmaster statistics or 51yes statistical analysis of visitors ' entrance path and Export page, analysis of residence time, the average stay time of the visitor single page A and 1 of the chat in the active invitation to open the time B, a>b will need to optimize the process of the page, improve the opening speed;


 


3, excluding malicious clicks. Malicious click is not good to find the conclusion, in short, search for high bid keyword more than the same IP, can be IP Heimin single set, the main reason is the peer (both local and non-local will appear).


 


Small head bidding software to provide trial writing.


 


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