How to measure the effectiveness of SEO work

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Experience has found that almost all companies overlook the measurement of SEO effectiveness. What's the reason? Personal opinion may be the result of a combination of the following factors:

One, lack of definition. Because there is no definition of goals and transformations, it is impossible to measure effectiveness.

Second, lack of communication. The different goals of different parts or individuals may result in a poor flow of information.

Third, technical difficulty. Some types of conversions are difficult or even impossible to track.

Please keep looking down, but be prepared. "(∩_∩) o ..."

A, tracking can allow you to give up unproductive efforts.

I wonder if you've heard the secret of the military tactics that followed.

You are commanding two battles on the front lines, one in which your troops are making a decisive victory, and in another battle your soldiers are losing. You still have 10,000 troops to call at any time. So you're going to put these forces in that fight? The answer is: to reinforce the battlefield that is winning.

It sounds weird. But it is more meaningful to strengthen the forces that are winning than to devote their energies to the battle that is going to be lost.

The following Maxim reflects the same strategy: "Do not spend money to fill the bottomless pit."

B, tracking will help keep your job.

If you're the boss, or if you're just going to learn from this book for your personal hobby or blog site, you can ignore what's coming next.

In addition, you must work for someone or a company or organization. In the end, bosses must want to know if they are worth the money to hire you. Even if your boss keeps ignoring you every time you submit a tracking report, even if the department head rejects your request to increase IT support for conversion tracking, even though the sales department believes it is absolutely impossible to track the site according to the sales, please believe us. Some people will need this information one day, probably in the form of a color-matching icon, and the icon has some short, summarized descriptive text.

C, tracking helps keep the updates up.

"The first time to do things well" is a good motto, but for SEO promotion, this is not a display of the plan.

The reason is that, like "give up the unused part," You need to keep on prioritizing the reorientation of efforts. However, there is another unavoidable reason, SEO promotion needs continuous improvement: Because the search engine is also changing.

This article starts: Wuhan SEO

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