How to reduce the bounce rate of enterprise website

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According to the Omnipotent Goole record, the so-called jump rate, is the user came to your site, only browsed a page to leave the total number of views and the percentage. In general, these users do not find any information they want on the site and may not return a visit. The bounce rate is a reliable evaluation standard that measures the degree of user's approval to the content of the website or whether the website is attractive to the users. In other words, the bounce rate can also directly reflect the value of the content of the site.

Undoubtedly, the real killer that causes users to jump out of a high rate is the clutter and interference of the website design elements. All in all, any annoying elements on the site can cause users to make a fleeting exit, which may be any kind of disharmony, including excessive animation, too messy color design. Only the hierarchical and clear design of the website can let the user focus on the value of the content of the website, so as to achieve the goal of website construction. And the user's annoyance lies in the inappropriate layout of the website, improper navigation and wrong information to the user all shut out.

Excellent web design is the ability to maximize the user's bounce rate and provide a good user experience and valuable information. To avoid the tragedy of design, I have summed up six key elements to try to reduce the site bounce rate:

> Good user interface

> Quality website Related map

> Color scheme for Addiction

> Readability

> Unified Brand Style

> Responsive Web Design

1. Good user interface

The most direct way for users to get mad is to give him a completely incomprehensible home page. Can't find the next navigation, do not know where the search box, or even completely do not know what it is a website.

Want the user to have the impulse of further reading, please make sure the typical element of the website is clearly visible, the color is primary and secondary, the navigation content is clear and clear, the user interactive content is easy to use, others are superfluous.

2. High quality website Correlation map

The picture in the website design always occupies more space than the text part, is also the element that can occupy the user's eyeball in the first time. Select and content-related pictures, so that customers can get enough information in the picture that is the best. Do not ignore the importance of the picture on the bounce rate, imagine if you have in three sites to see the same girl's picture, you will continue to browse the impulse?

3. The color scheme of withdrawal

Colorful color schemes rarely make people sight unless you are designing a children's website. Too much jumping complex colors will always make people visually tired, there is the urge to flee immediately.

The website design color scheme does not always need to use soothing blue or green, it needs to choose the color that interprets the brand story according to the business brand needs. If you're designing a motorcycle website, consider adding silver, red, or yellow in a dark background, and you can also look for inspiration in terms of corporate products, logo design, or promotional drawings.

4. Readability

Admittedly, this is the most effective way to reduce the bounce rate: Make sure that users can read all headings, paragraphs, and links clearly. Do not use red or orange as the font background, which is not conducive to reading. Font selection, size and color must be clear and comfortable.

Proper line spacing is also the key to improving readability. If the characters are squeezed together, it doesn't matter readability.

5. Unified Brand Style

We just talked about the color scheme, and the other thing about branding is the overall style of the site. From the overall color, logo, icon, background, frame ... The creation of each element is tightly linked to the brand, forming a seamless brand style, allowing users to enter the site page at the same time can perceive how this is a business, and thus determine whether interested in continuing to read.

6. Responsive design

In order to improve the user return rate, it is necessary to increase the interactive link. Good interactive design is to let the customer clearly know what to do next, where to click to enter the next step, to the completion of the interactive task. Reducing the error status in the link is essential and no one wants an unpleasant access process.

Conclusion The jump rate is important for both the SEO Commissioner and the market Investigation Department, and it is directly related to the website design itself and even the enterprise benefit.