How to turn a user of a website into a loyal supporter

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In almost all industries, making user satisfaction is the most important, the site is the same, you want more people to use your products or services, and turn them into supporters, fans. These supporters, fans are unusually loyal users. They are not too tight to resist the temptation of your competitors and will do a great publicity for you. These supporters are an unpaid promotion team, and they are the driving force behind the continued growth of your website's traffic.

So, how to let your site get more users support it! According to the Gallup principle of customer demand, the most important thing is to fully grasp the needs of users. There are a wide variety of user needs, but there are four of different requirements that are strikingly similar, and the four requirements are graded, and users will turn to higher expectations only after lower-level expectations are met. Below I put these four expectations from low to high, telling you to let your site's users become supporters, must do!

First, users expect accurate. For example, It.com.cn users want the site to provide accurate product information, quotations can be close to market prices, so that buyers can have a reference role. Baidu users want to search the content accurate, will not search the east out of the west. When the network of excellence users want to mail home products are their own order products. If a site is not accurate, no matter how gorgeous, the use of more convenient, users will have to leave.

Second, convenient. If it is a shopping site try to make a little less of the purchase step. As far as possible with less than the number of clicks to allow users to reach any page, to increase the search function in the station, so that users can easily find the required content, Web site navigation, the emergence of search engines confirmed the importance of convenient.

For the above two aspects of the requirements have several points, on the one hand, these two requirements are relatively easy to meet, generally through technical or concrete steps to solve.

On the other hand, this scheme is easy to copy, HAO123 was 50 million after the acquisition by Baidu, a large number of competitors, and looks basically similar, some have done well. To preempt the Web site navigation is not small market share. The appearance of watercress also makes a large number of Web sites copy its model. Any scenario that satisfies both of these low-level requirements, however novel it may be initially, will soon depreciate from competitive advantage to Huo.

There is also the most important, to meet the needs of this level, at most to prevent users from dissatisfaction, users will not because when the goods are mailed to the goods they ordered is greatly appreciated, not because NetEase provides accurate and around the news. Accuracy is a surprise, and users complain only when the content you provide is inaccurate.

Accurate and convenient is undoubtedly critical, can not meet these two needs will fail, just meet these two needs to make your users into fans, you only walked half.

The following two expectations if you do, you can, like Google, do not spend a penny advertising, you will let the world's netizens know. You can also do not have to promote the site, so that your promotion staff well laid off.

Third tier, users expect a partnership. They want you to listen to their advice. Take them as their own people, let them feel that the development of the site has their own efforts, the development of the site can not be separated from them. Many friends have realized this, often see some websites have "and * * * network together to build a community" "Our development can not be separated from your support."

Here are some ways to make your users feel like you're their own.

1. Open comments and suggestions in the website and respond promptly to members ' comments and suggestions. For example, in the forum to solicit suggestions for the improvement of the site, and to put forward effective recommendations of the members of small gifts.

2. To the interests of members and the site bundled together, a while ago to see a foreign site, to provide users with albums, users can be provided from the photos of the click-through or the corresponding advertising revenue. This can greatly increase the user's enthusiasm. Many forum sites have points system, but really can have a practical role is not many, at most, let the member vanity, his more than others, and NetEase oil tank points to reach a certain number can draw, exchange gifts, attracted a lot of loyal members.

3. Establish member club. Organize some online member activities, such as parties, karaoke, travel, etc. AA system can be used, if the condition allows the website active members to exempt fees. Take this opportunity to allow members to comment on the site, let them say that the site has some deficiencies! If it is really necessary to change the implementation as soon as possible, and then notify the proposed improvement of the results of the member!

The fourth floor allows users to keep abreast of new things. That is, the user's demand for continuous learning. One is the user's active inquiry, the other is the passive acceptance of the user. Users will be very grateful to help them learn new things on the site, Donews let their users understand the latest industry information, the Chinese webmaster station let Stationmaster learn more build station knowledge, VERYCD user loyalty is also very high, because its movie information update fast. So the site operators should first be the industry experts, and to continue to learn, constantly to tell your users what you know, to answer your users mentioned related issues, so that your users continue to learn new things.

A Web site to meet the above four requirements, then there must be a very high user loyalty, as now Web2.0 basically can meet the above point, so the high degree of loyalty is taken for granted!