How to use page titles effectively

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Web page label is one of the most important elements of website optimization. When the crawler retrieves the site, the first element to look at is the page title. Page titles are also one of the top factors in sorting search results. So when you build a Web site, you must take a title to the page.

There are a number of factors to take into account when heading a page, the following are the most critical:

1, unless you are Microsoft, do not use the company name in the title. It is best to tell the user the main content of a Web page with a few descriptive keywords or phrases. This will make the web search engine rankings more accurate.

2, the page title not more than 50 characters, including spaces. Some search engines index only 50 characters, while some search engines may index the first 150 characters. However, shorter page titles can be more accurate seconds content of the page, but also to avoid the page title by the search engine cut off.

The World Wide Web Consortium (WWW) stipulates that the title length of a page cannot exceed 64 characters. In Search engine index page title length is different, in the actual page title length is limited to 64 characters. In this case, however, the title is still likely to be truncated by the search engine to 40 or 50 characters. In this regard, it is no doubt more wise to limit the page title to 40 characters.

3, do not repeat the keyword in the title tag. When the crawler retrieves the site, it is possible to block the site because of the repetition of the keyword.

4, in the title before and after the addition of some special characters can make the title more eye-catching. Brackets (), arrows <> asterisks ******* etc. These special characters have no effect on SEO, but can attract more attention to the title of the website.

5, the title should have appeal. No matter what products are sold, they need to be hard to sell to consumers, the network is no exception. On the Internet, if you want users to buy goods or services, you must actively promote, the page title is a good place to sell goods. For example: Www.gosanya.net is the Sanya Tourism service class website, and this station's title is: Sanya vacation travel, Sanya tourist attractions, Sanya honeymoon. The station stationmaster does not have the very good use title to promote the product, only has introduced the product name in the title. So even if you get a good ranking, the headline will not attract the attention of the consumer.

Proper use of tags will help the site get a higher ranking in search engine results.