How to get out of the misunderstanding of English website promotion?

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English website optimization than Chinese site optimization is much more difficult, the main reason is the language of the problem. So how to get out of the English website promotion misunderstanding?

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1, Collection

When we can not write the original text, we will choose to collect, but some people do pure collection. Google's collection of original text is very strict, when it found that the content of the site is all collected, and did not make a little change. Will be included in the beginning, but slowly after the collection will be K, until only one main page is included.

2, keyword together

Many English site optimization webmaster do not understand the search engine ranking mechanism, think that all the keywords are put up, it is more conducive to inclusion. In fact, this approach is often found by search engines to cheat. Especially the new station, pay more attention to the key words. And the user experience is also very unsatisfactory, and Google Now to the title tag does not look very heavy.

3, wrong keyword choice

Low traffic competition for small keywords, optimization of the perfect, but also a waste of time. If the attention is very high, the page in the second and third will have a significant flow over. But for foreigners, their habit is that the search engine ranked number one in the first place is much higher than the other rankings.

4, title label changes too frequently

Title label positioning also determines the weight of the site, change to change the impact of search engine friendliness. The search engine as a customer, the site as a storefront. If the name of the store is often changed to change, the customer's friendliness of the store will also be greatly reduced.

5, the page code is too long and messy

Search Engine "robots" in the crawl page, like a simple code page. Therefore, foreign trade enterprise stations are generally used in the form of Div, a large pile of garbled, resulting in "robot" can not be a smooth crawling, may be broken in the middle. Thereby affecting the "robots" on the site's friendliness.

6, the website theme should match with the content

Some stationmaster will pass the more popular content, but bring the user to introduce own website, bring the flow. At this time the user will often have a feeling of being deceived, the conversion rate is also unsatisfactory.

7, the website all uses the picture or the flash

Because the search engine "robots" is unable to crawl content, but for users, the picture will be quite attractive, and foreigners like more direct, very image of the product.

8, the use of spam links

Many do English site optimization staff will think that the more the more the more the better, the higher the PR, the higher the weight of the site. In fact, the search engine does not think so, it needs the quality of the site links rather than quantity.

9. Need patience

For foreigners, they search for products, and 60% of users choose search engines rather than business-to-business third-party platforms. Third-party platforms are popular in China, but not in foreign countries. Optimization in English web site optimization, more from the user's point of view to the problem, so as to achieve the effect of half a double.

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