How to improve the conversion rate of bid promotion
Source: Internet
Author: User
KeywordsConversion rate bid promotion
Corporate web site generally after the construction because there is no optimization so generally will not have the flow, so most of them are doing the auction site to promote the way. This approach is one of the quick and effective ways to do this. Enterprises generally in the bidding site promotion will involve key words. Bidding website Promotion keyword is the first foundation. The positioning of key words directly affects the effect of later promotion, that is, the quality of weapons directly affect the efficiency of war.
Enterprise Management leaders believe that the bidding site to promote the keyword is the more the better, you can get more opportunities to show. So the bidding Commissioner began a large number of mining keywords. Related and similar are added. But after a period of operation, it was found that a large number of clicks on the hundreds of words. But there are thousands of words in the account. More than half of the words are not clicked at all. Only focus on the number of keywords is a lot of business problems. In fact, the number of keywords and the amount of display is a certain relationship, but in addition to the key words to see the price of each word, the quality of creativity and the relevance of the article, such as bidding articles should be sent in the auction forum. I have seen many companies in the entire account of Samsung words are not 50%. This has a lot of influence on the ranking and consumption of keywords. So in the bidding account, Samsung Word best can reach Chand. Of course, the more the better. 70% or 80% is the most basic condition. Otherwise, you will find that you spend a lot of money. The effect is not too good.
when we become familiar with the competition website promotion, we must control the consumption. In the effect of not reducing the premise of a certain amount of consumption. This is not possible for the newcomers. Many people will lower their bids when the company's leaders propose to reduce consumption. In fact, this approach is very unwise. We all have an understanding of SEO optimization. There is something in common between bidding and optimization. The key words that bring us a lot of clicks are definitely. Here I want to say that in order to reduce consumption and the effect is not reduced you can do a lot of long tail words. This can have a very good display volume and can be very accurate to bring customers. Don't overlook the effect of long tail words. Now many mature bidding accounts are in the main push long tail. Because the long tail word competition strength is small, single click Price is low. But the customer's accuracy is very high. This is also a good way to reduce consumption.
in short, small head bidding price adjustment software that in the auction site to promote the selected keyword must and our main push business related, but not bring customers. This will affect the overall effect of the promotion. The conversion rate will be very low. So the keyword is still strictly screened. Of course, the number of keywords still have certain requirements. In fact, you can choose a large number of related to this business long tail words. This can also achieve high conversion and low consumption effect. I think this is the most desired effect of every business owner.
Small head bidding price adjustment software to provide trial preparation, trial registration: http://vip.xiaonaodai.com/index.php?act=register&fromid=7.
The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion;
products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the
content of the page makes you feel confusing, please write us an email, we will handle the problem
within 5 days after receiving your email.
If you find any instances of plagiarism from the community, please send an email to:
info-contact@alibabacloud.com
and provide relevant evidence. A staff member will contact you within 5 working days.