How to improve the effective consultation quantity of the promotion website

Many times there will be shows, clicks also have, but the consultation quantity is very few pitiful. In fact, this is what we call the consultation conversion rate is relatively low, this time is actually the cost of investment is very high, but the output is not proportional. This is also a problem that bothers a lot of bidders. So how exactly should it be solved? Actually want to solve must understand three dependencies, as long as from these three aspects, can solve these problems to a great extent!


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first, creativity and the relevance of the keyword


 


This problem arises in fact, there should be two, the first is the structure of the account is unreasonable, many times in order to save the words of different parts of the word to a unit is easy to this situation. That is, after the keyword matching and creativity is not completely related to, or even 8630.html "> sometimes there will be some errors in the statement." The second is to write the idea itself is not good, which makes a lot of visitors themselves do not have the interest to click, which obviously will result in low quality, low click rate of these problems. At this point, if you want a better position, that means you need to pay a higher bid. The overall cost will increase rapidly.


 


second, landing page and keyword relevance


 


in fact, many bidders are apt to overlook a problem, such as the term "weight loss technique." In fact, this is usually to point to some of the skills of the article. But if match pattern appears is "Lose Weight fruit product" "Lose Weight fruit effect" and so on key words. In fact, visitors to search for keywords is mainly to understand which fruit is useful to lose weight, rather than buy weight loss products. So many visitors will quickly turn off the browser. Invalid clicks also mean increased costs!


 


third, for the psychological appeal of visitors to the landing page set


 


In fact, when visitors enter the landing page, naturally there are a lot of "problems" to understand, so the landing page should be in line with the idea of a visitor to solve the problem, otherwise the page will not think that there is no value, so in the design of the land page must be a lot of consideration, and landing page design itself is a profound knowledge, Therefore, we must understand the psychological appeal of visitors, what is the first thing visitors want to know after coming in? What kind of gimmicks can really appeal to the side?


 


Small head bidding software to provide trial writing.


 


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