How to improve the target conversion rate by website analysis

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How to improve the target conversion rate by website analysis

In A5 saw a lot of people said that the purpose of SEO is not simply to do keyword optimization but to improve the overall conversion rate of the site. But how to improve it? Where is the site modified to improve the conversion rate?

Here I share a little bit of Google Analytics on how to improve the conversion rate. It can tell you which pages may have problems and need to be improved. But ultimately how to improve it depends on ourselves. Oh, after all, is the software. Don't say much, cut to the chase.

Under normal circumstances, the goal of the site are mostly: registered members, the purchase of goods, the submission of online orders, increase the number of subscribers and other Web site interaction behavior.

The above goal usually has a process, such as the purchase of the product process. The first step is to enter the Product List page (can skip this page), the second step is to enter the product page, the third step is to add a shopping cart, the fourth step is to fill out the contact method, the fifth step is to determine the shopping information, sixth is to determine the order.

So when visitors go into these processes, are they going to continue the final trading success? Or are you quitting halfway? Where is the general introduction? Do you quit the site or jump to another page? Why do visitors give up shopping here? How to improve it?

The above process is a question of improving the target conversion rate.

Here's a feature of Google Analytics: goals and channels.

Set goals for your Web site

1. You can modify the profile at that point and enter the add target.

2. Identify website objectives

3. Identify target channel (focus here)

Under the goal of determining the site, there is an optional column: Target channel function. Here you enter your own channel path.

Two. View Channel reports

When you are finished with the above steps, you can view the report in the report-target-channel visualization.

From the picture above you can clearly see whether the visitors to your goal after the final goal, which pages of high bounce rate, and there are problems, and finally you through your wisdom to find out what is the problem that led to such a result.

It's written here. Detailed steps I did not write very clearly, or rely on your own practice. Of course, here you can open GA's e-commerce function directly in the configuration file. The function is more direct and powerful.

Last but not the last sentence: Because I am also a novice, write a bad please forgive us. If you still do not have enough, please continue to pay attention to our website (http://www.hcchcn.com). I will continue to write some small experience. Welcome like-minded friends to share the experience of website analysis. My qq:415519217.

The second time seriously write this aspect of things, also quite fortunate; reprint please indicate the source (Chuan network http://www.hcchcn.com/newsfile/2010115105719.html), thank you.