How to improve Web page conversion rate and consultation quantity of medical website

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Believe that the medical care of friends will appear this problem, especially for the medical industry, no conversion rate and consultation amount equals no money to earn. But obviously every page is done perfectly, even feel in the same industry, has done very well, but why not bring a very high conversion rate and consultation volume. What the hell is going on here? How to improve the medical website page conversion rate and consultation volume? This must be the common concern of the matter, today, I would like to brief the point of view of their own, the shortcomings are also looking at your predecessors to shoot bricks.

It is undeniable that the medical network marketing has coverage is very large, different sections of the marketing site, although different, but basically appeared in their own unique style. Moreover, the reason why the medical network marketing is loved by many people, compared to television advertising and the media cost is naturally low, but, we need to consider the question is, how to improve the user to browse the page conversion rate problem? How to let the patient click on the Consultation button when browsing the Web page, How to let the patient ask for medical inquiries spontaneously is the topic needs to embody, mainly manifests in the following several aspects:

1, page design for who to see?

When we were designing a website, did we consider who this page was for? After all, we are not a public hospital, not simply to provide public information. Medical Network Marketing In doing that first must consider is how to attract the patient, how can let the patient in your website obtains the answer, how can let our expert be able to answer the question on-line for the patient, simultaneously may arrive at the hospital in time the doctor, therefore said, if this process you are clear, then, You must know that our page design is for the patient to see.

So, what kind of patient want to see what kind of website? For example, we operate the department is skin disease, but did a page is all in line with the style of gynecology, the same content provided in the large departments are gynecological, or anything else, and skin disease information is only a small part, then, Will the user continue to watch? So, we are in any section of the time, we must analyze the crowd, know what style needs, and what kind of style, in order to achieve the final flow and conversion rate.

2. How to make your website more credible?

This issue is believed to be a lot of private sector concerns, after all, we do private hospitals, and private hospitals in the public word-of-mouth is relatively poor, because a lot of unreasonable hospital caused, so that the whole market appears very difficult. Then, for users, whether your site makes him feel reliable is very important, if it is reliable, he will often come to see, there will be questions directly consult our experts. However, if our website information is not reliable, the answer is not professional, then, the patient here can not find what they need, will inevitably close the window.

How can we make users more trustworthy? First of all design to the visitors experience as the principle, do not give users access to take unnecessary, cumbersome steps. Nothing is necessary to ask the user's information, such as mobile phone, ID card and other numbers, make like a decoy site. Secondly, is the content of our website inside, your content to do the more professional, the more let users believe. We often find that a lot of medical sites are typos, you think, if users trust your site, see the experts wrote the article are wrong, will continue to browse it? Finally, in the appropriate location of the site, to raise relevant intellectual property, or the content of the website confidential, dissemination, legal description. Although this thing is very virtual, rarely to modify. But when browsing people, see your company, very formal, very rigorous. Then believe that your index is slowly added. Site credibility as a first impression, users will soon decide whether to contact with you. Don't let your date get away without a chance! Believe that the site is a systematic process, we need each area to add points, integration is a people believe that the site.

3, how to make your website article persuasive?

For private hospitals, most of them rely on the development of the network, said purely some is the use of words to promote the hospital packaging. So, if the medical site is mainly based on pictures, then the conversion rate of this site is certainly not too high. Therefore, we have to consider whether the site's article is of good quality, whether it is persuasive to patients, whether they can professional to increase the credibility of patients. Here is the need to explain, a good medical network is absolutely not like you think just copy and paste.

As we write about a disease, how it is caused by the disease, the diversity of symptoms, the harm of not treating, the current treatment and the quality of service provided by our hospital, and the comparison with peers and so on, are your articles need to take into account. Real marketing is invisible, how to use an article to let your users like, valuable, can be very good packaging of our hospital and service quality, so that users really believe that your strength, think to see a doctor is necessary and so on.

4. How to make your online reservation simple?

The private hospital website has very few simple and clear, very few that can look very refreshing, this is the private hospital website one erroneous zone, what kind of website is the patient good. The understanding of this is still not in place, so always put what they think is good all attached to a page up. Please think carefully, the quality of a hospital in a comprehensive display of a page, but also do not hinder the user's browsing, especially the appointment, some hospitals want to make their own hospital appointments are very comprehensive, so that patients to fill out. In fact, the most important thing is how to make online appointment simplification.

If you can make an appointment to an expert number for a few seconds, who's going to line up? This is why the online registration of the rise, so that the rise of online registration, so that the online booking becomes more complex. Like most e-commerce sites, simple and clear, if there is the best online QQ doctor, if not leave a message box, or have an independent registration system, you can submit the user's information directly to the background, so easy to manage, at the same time to users convenient.

5, how to reflect your service more to the force?

When it comes to services, the author has written such an article, "Hospital How to do a good job in brand service marketing," for the hospital, the minimum is not to the hospital and consumer positioning to commercial transaction behavior. At present, the biggest problem is that hospitals are standing in the merchant's point of view, not "saving lives". Moreover, from the rise of some private enterprises, because there is not a lot of marketing templates, so that all ran to make money, and the many users, so that hospital services should be based on "satisfactory service" on the basis of user-friendly interactive services, easy to get users of the hospital trust, In this way, the patient can build a service system of emotional resonance.

The above is the analysis of the "medical Web site on how to improve the rate of conversion and consultation", there may be a lot of problems will affect the page conversion rate and the amount of consultation, in the future will continue to share with you.

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