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How do you attract fans from the media?
In other words, why should I care? You have something worth my attention. 给我个关注你的理由,这样就首先让我们自己先对自己的自媒体进行定义,我到底想做什么类型的媒体?娱乐?民生?正义?公益?商业?还是个性?只有自己给自己定义好了,你就会去找相关内容的知识,消息,内容来发布,来讨论,来延伸, From a junior rookie, all the way to become a mid-level rookie, and then to senior rookie, from a junior rookie, only the post, into a mid-level rookie, can have a certain small range of say, and then to senior rookie, you say is willing to see, willing to listen, willing to share. If your content, your opinion is not my good, why should I pay attention to you. Right. So I think from the media how to attract fans, is a point, you want to make your profession in this industry experts, then your media will be someone to pay attention to, forwarding, commenting, sharing, on the contrary, you do not, then you are still talking to themselves.
How does the media keep fans?
This I think, first in the premise of attracting fans, you have to in-depth diversification, daily content, the mood is not the same every day, if your daily status is the same, that basic people will only forward, comments. Will not interact with you. Because you're dead. So as long as you have something good I forward it. Other than the tube. You don't interact with me anyway, so if you're becoming an "expert" or an opinion leader, you also need a lot of interaction with fans, your Twitter needs to be full of "human", you want to be a Superman, watching your latest news from the media all the time, and then treat every forwarding, comment, share, Don't be a rotten self. Why can't your fans stay?
What are the important nodes during the operation?
In the course of the operation I think the microblogging marketing practice has 3:1, high hit, do brand microblogging, tree influence, set a model; two, hold low dozen, do service microblogging, play interaction, show pro-people; third, low raise low dozen, do marketing microblogging, look for opportunities, engage in sales. (Source: http://www.ma4.net/maas-9.html)