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You have built a good website with quality content and submitted it to the search engine. After a few months, or a few years later, it began to get a remarkable PR value, and all of this comes from your hard work and sleepless nights. You say to yourself now: Tiandaochouqin. and start celebrating. But there is a very important question that you should ask yourself: how can I keep my current accomplishments and even make it better? If you can answer this question well, you have nothing to worry about, but if you can't, then you have a lot of things to worry about.
In this passage, I will explain some tips to avoid the loss of PR value and keep it elevated. Perhaps you already know and read about the techniques, but I would say that there are people who don't understand these techniques, or who already know them, but want a simple article or tutorial to explain these issues from different angles.
Let me tell you why I wrote this article. It was up to me to redesign our website to begin with. I want to make a major improvement in the page structure, when our PR value is 4, much better than now (because our PR value is only 0).
In this way, I redesigned the site without ignoring the various techniques mentioned in this article. I have to admit, I am not a seo (SEO) Experts, but I have been tireless learning, to know, continuous learning will make a person more and more skilled and gradually become experts. It's time to cut to the chase.
Do not rename files
Any time, if you modify the file name in the Web site will increase the likelihood of loss of PR value. You may have many reasons to modify the filename, such as adding dynamic elements to an. html file, so that its extension may become a server-side page language, such as PHP.
When you add this feature to the page, you obviously have to change the extension to. php, which will lead to the loss of PR value--because any search engine's spider to visit your site for indexing, it looks for old files, but finds that they don't exist and are inaccessible.
At some point, this will cause the search engine's spider to leave the site and get the stack into no where. But you still have a way to keep the file's extension. html while adding dynamic functionality, while letting the server treat it as a PHP file. This is the use of. Hatccess/mod_rewrite. Of course, the specifics of the two are not the focus of this article, and you can find a lot of interesting tutorials on the web. In short, try to avoid modifying the name of any file in your Web site.
Second, do not change the site domain name
Suppose you already have a domain name with a PR value of 6, but soon you want to replace it because you have a better domain name. You can redirect the old domain name to the new domain name and move the old file under the new domain name, but that won't work. Just like building a new website from 0, you will have to start accumulating your own PR values from 0, so don't change your domain name.
Third, do not redirect page or domain name
Page jump or domain name redirection will result in the loss of PR value of website and page. Of course, there may be many reasons why we want to redirect Web pages or domain names. For example, your site has a page named services.htm, just like the example I gave at the beginning, you redesigned the page and renamed all the files. For example, you rename the page to our_services.htm. Now you ask yourself, how will I submit this page to the search engine? You may find it a good idea to redirect old pages to the page.
Search engine spiders will soon find that you have redirected the page, it may punish you and delete your site. This is a possible consequence, and there are many other reasons why I solemnly recommend that you do not redirect operations. If you design a new page, it's a better idea to remove all the old files from the Web site and use the 404 file (not found page) that contains the updated site map, and send an error message to the visitor telling the page what's happening-whether it's from a Web site or a search engine. has already talked about avoids the PR value loss three main points, now says two increases the PR value the method.
First, keep the update
This is critical if you want to increase the PR value of your site. You should provide fresh content and seek daily updates (or updates every other day). No matter what kind of website you are maintaining, you must have a wonderful content, because everyone says "content is king". If you don't have the ability to provide exciting content, get content from similar sites, or collect articles from other authors that introduce your site, or even hire someone to write for you. Keep The daily update, you will see your PR value is improving, but please be patient, because Rome is not built in a day.
Second, high-quality external links
Quality external links are critical. You should link up with sites that are similar to yourself. Search the Web sites that resemble yourself and ask them to exchange links. This will help you and your partner to elevate PR rankings. Never link to unrelated sites, as this may degrade your PR rating. There are many ways to improve PR value, but do not use those short-term results, but in the long run may hurt their own practice. In short, the more high-quality external links, your site PR rating will be more and more high.
Conclusion
As you've seen, there are several ways to avoid PR demotion and promote upgrades. Of course, there are many other techniques that can be used in combination with the above mentioned, but I think that this article is the most important method introduced.