How to make the most effective promotion with minimal input

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With the popularization of the Internet, more and more friends choose to do local websites. I am very optimistic about the local site, it should be said that this is a small competition, less risk, bright future and urgent development of virgin land. Here I would like to share with you some of my own in the promotion of talent network is experience. As the market director of Talent Network, I am deeply responsible, because the talent network is subordinate to Henan Unicom, and is Henan First Portal Web site is an important part of the network. Although relying on large state-owned enterprises, but we are in the promotion of the time is not eager to spend a lot of money to play ads everywhere, but the adoption of a number of comparative cost-saving promotion methods.

First, vigorously implement the network promotion plan (on-line promotion)

Recruitment site is the first to face those who want to recruit online and online job seekers, so the first thing we have to do is to let more netizens know our website, network promotion work is essential.

(1) Daily SEO optimization. This is my daily work to do, using the Microsoft EXPRESSION,WEB2 program, we daily through Baidu, Google, Yahoo, search, Tom and other portals, will be with the talent network, Henan Recruitment and other keywords to optimize.

(2) For college students this piece, we make full use of the community of the school network publicity and promotion, at the same time apply to join the University of Baidu Post bar for publicity and promotion, the school net mainly through daily to send a certain amount of the station letter, the introduction of the various advantages of talent nets, as well Enhance the awareness of the talent network among students.

(3) through the QQ software collection data, mass mailing. This effect is very obvious, every time we send success will be a lot of people come to browse and register, this not only enhance our visibility and flow, but also with enterprises and talent registration.

(4) Through the Tianya Forum, Mop and other forums for posting propaganda. This way belongs to the traditional way of promotion, in our talent network accounted for the lower weight, but also has been insisting on doing, also played a better effect.

(5) Network hype Marketing. A while ago, Henan provincial party secretary Lu Zhangong to Jiaozuo Human resources market to visit, try to find a job is rejected, thus causing Henan province to "4050" personnel employment problem of great concern, we will take this as an opportunity, timely publicity we for "4050" personnel to build a short message job platform, and with the help of Unicom's mobile newspaper, The characteristics of our website to promote out, about our report on the River newspaper, Sina, the network and other media.

(6) Use Baidu Encyclopedia to ask oneself answer. We have put forward a series of questions about the site to find work, and then recommend our website to netizens, such as search "to find work in Henan, the following answer to the talent network, where the job information is real, recruitment efficiency is high" and so on.

(7) Through the exchange of links for publicity and promotion. With the same industry and those high flow of the site compared to the Friendship link exchange, so that can achieve the purpose of mutual benefit.

Second, offline promotion.

In addition to the use of the Internet platform, we have adopted the following ways to promote the next line.

1. Cooperate with local media.

TV, newspapers what is not good talk, we have found some small media. For example, some classified information publications, such as Henan small publications, such as Big Horn, workshop and other small newspapers, we will release our information on the top, so we can use the minimum cost to promote the.

2. Cooperate with University.

From the outset, we focus on the cooperation with the University Employment Guidance Center, so that we can consolidate the fresh-born market, generally encourage them to put their resumes on our website, and then you focus on the relevant enterprises to recommend. And we also have targeted with those student associations and students to organize a number of campus activities, thereby promoting

3, to find influential business cooperation.

In order to find a strong support, we have also cooperated with some enterprises, such as the Microsoft Technology Center in Henan, Xinhua Computer School, which allows us to obtain more resources, we can introduce our registered users to the training, and recommend employment, greatly enhance our recruitment efficiency.

4, regular to the talent market, universities to attend job fairs.

On the one hand we collect our enterprise registered users, then summed up, and then issued as a single page, this model worry is the form of newspapers, but this cost is high, we just screened some very good enterprises, which makes our credibility greatly improved, so that individuals feel the advantages of our services. At the same time, we also organize to register to win points for gift activities to attract more job seekers and enterprises to register.

The above is my way in the talent network to promote some of the methods and experience, it boils down to a point, is to heart, to think, the goal is clear, adhere to do, at present, our talent network flow is also steadily climbing, the number of registered also greatly improved, the talent network (http://job.shangdu.com) is gradually bigger and stronger, to Henan province, the first portal site forward, we can patronize support. I hope the above text can be helpful to all the partners who are doing the talent net.

qq:574238993 welcome everyone to communicate with me.